This is a rare and exciting opportunity to transition from hands-on PPC account management to a high-level strategic role. If you are confident in your PPC skills and eager to drive strategy for a leading franchise network, this is the perfect role for you.
Core Purpose:
As the Strategic PPC Manager, you will be the driving force behind Paid Media strategy. You will have the autonomy to lead and shape an in-house PPC department, ensuring ad spend is effectively distributed to maximize ROI and drive business growth.
Key Responsibilities:
- Develop and implement a robust PPC strategy tailored to a franchise network.
- Take full ownership of ad spend allocation to optimize performance and ROI.
- Analyse campaign data to make informed, strategic decisions.
- Collaborate with franchise owners to align PPC campaigns with their unique needs.
- Stay ahead of industry trends and best practices in PPC and digital marketing.
- Provide comprehensive performance reports and insights to senior management.
Impact on the Business:
Your strategic leadership will significantly impact their bottom line by bringing ad spend in-house, reducing agency fees, and enhancing our control over paid media efforts. Your work will drive measurable ROI and support the growth of their network.
Criteria for Success:
- Successfully transition ad spend in-house and effectively manage PPC campaigns.
- Demonstrate improvement in campaign performance through data-driven optimization.
- Show a positive impact on franchise success through strategic PPC efforts.
Future Career Prospects:
This role is pivotal to our growth, and as you bring more ad spend in-house, your responsibilities and management exposure will expand. There will be ample opportunities for professional development and career advancement within our company.
Why Join Us?
- Lead and shape the PPC strategy for a leading franchise network.
- Be part of a forward-thinking and supportive team.
- Enjoy competitive compensation and benefits.
- Grow your career in a role that offers both strategic and hands-on responsibilities.
If you're ready to make a significant impact and advance your career in a strategic PPC role, I want to hear from you.
If you like the sound of this - hit 'Apply Now' below.
CV not up to date? Shoot me an email on sean @ sentienttalent . com or connect with me on LinkedIn