The Head of Media Buying and Planning will develop and lead the operational management of all digital media activities. This role is pivotal in maximizing the profitable acquisition of new customers and generating sales from existing customers through key media channels such as PPC, PLA, Display, and Social advertising, with a specific focus on media activations.
As the subject matter expert in digital media buying and planning, they will be tasked with driving profitable sales through media activations. Their responsibilities will extend to all media planning activations, including AV, DOOH and Press.
Key Responsibilities:
- Implement strategy for Digital advertising
- Drive planning, creation and optimisation of media campaigns primarily performance media focused
- Utilise first party customer & product data to personalise campaigns in order to improve channel performance.
- Continuous analysis and optimisation of all elements of advertising creative, from marketing message to ad template to layouts of individual components, in order to improve customer engagement with and purchases from advertising
- Leads cross channel reporting to inform key stakeholders and in order to optimise future activity and improve budget allocation decisions
- Highlight opportunities for further growth in channel performance whilst maintaining profitability
- Manage relationships with media agencies and key partners
- Keep up to date with latest innovations in digital media to enable a market leading position in digital marketing
- Delivering sales, new customer targets within the budgets allocated.
- Constantly look for opportunities to drive profitable sales by investing in more media.
- Commercial owner of marketing technology, has strong technical knowledge and experience of working with data engineering and technical teams.
Key Requirements
- Experience in managing large and complex Paid Search /or Paid Social campaigns.
- Experience of managing budgets of £30m+
- Be results orientated, highly focussed on hitting business targets and profitable sales growth.
- Strong ability to think strategically across all channels - search, social, programmatic, CTV, digital direct, DOOH, offline, etc.
- Ability to make strategic budget recommendations based on business objectives
- Expert level experience ideally within 2 platforms with strong hands-on experience (i.e. Social and Search) with a strong working knowledge of the larger media landscape
- Strong understanding of the media activation process - including ad servers, tracking, taxonomy, etc.
- Strong working knowledge of ad platforms such as, Google Media Platform
- Ability to analyse insights and translate them into recommendations
- Team player - Relationship building skills internally and externally with the ability to quickly establish strong working relationships
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