Channel Marketing Executive
Retail Marketing Enthusiast Wanted: Channel Marketing Executive in Darwen, Lancashire
Dive into a role that blends the art and science of marketing in the vibrant retail sector. If you have a curiosity about crafting campaigns that resonate with people and a passion for connecting with customers on a personal level, we're looking for you. You'll play a pivotal role in shaping our presence across trade and retail channels, redefining strategies into tangible success stories.
The role is a chance to create a mark in a company that values innovation and personal connection. You'll see the direct impact of your work on the brand and enjoy a journey filled with growth opportunities and challenges that inspire. If you're all about crafting meaningful marketing experiences and thrive in a dynamic, people-centred environment, read on and don't forget to apply!
**What you can expect
- Support on the creation and implementation of channel marketing plans that link to commercial goals.
- Assist with new and existing business pitches, including some customer meetings and travel.
- Ownership of our "below the line" customers and the self serve tools required to grow this channel in UK and Ireland.
- Contributing to the scoping, creation and implementation of POS with full ownership of our POS catalogues and stock management of all items.
- Market intelligence ownership for the channel team, ensuring we have visibility and knowledge of our landscape of customers and competitors
- Management of customer events calendar including creation of assets, stand requirements and supporting brand assets. This will also require attendance to customer events to represent the company and our brands.
- Creation and co-ordination of training literature, product demonstration kits and store staff engagement support materials.
- Creation of customer support tools to facilitate best practice of our brands on our customer channels, this also includes ownership of online stockist lists across trade and retail
- Development of relationships with key agencies, nominated suppliers and customers.
**Work relations
- Ability to work cross functionally within the business, with strong relationships built within the channel, full marketing team plus commercial and field sales team.
- Externally, the ability to work with and manage and develop a number of different customer contacts across all functions of their business.
**Required education, experience and job-related skills
- Over 1 year of marketing experience
- Ideally educated to Degree level with business or marketing focus
- Strong I.T skills in powerpoint, excel and word
- Experience building and delivering face to face presentations
- Strong numerical and analytical skills
- Excellent attention to detail and accuracy
- Previous success with project management and critical paths General behavioural competencies most relevant for the job
- Effective communication and interpersonal skills
- A high level of customer service focus and ethos
- Confident communication style
- Ability to manage complexities and prioritise and successfully project manage
- Ability to work within a cross functional team.
- Ability to work on multiple projects
- Team player, flexible and adaptable
**What we offer
We offer an attractive reward package that includes:
- A company culture that is inclusive, warm, welcoming, driven, and allows everyone to show up as themselves every single day without judgement
- 28 days basic annual leave each year (plus 8 bank holidays)
- A variety of discounts / vouchers on products that Crown supply
- A generous pension plan where the Company will match, and even double your contribution
- Multiple other benefits relating to your health and wellbeing
**More about Crown Paints & Hempel
Crown Paints have been manufacturing paint for longer than most, over 200 years in fact, with over 60 years proudly holding the Royal Warrant. It's fair to say that we know our craft; however, what really sets Crown apart is the support we provide for cultural, humanitarian and scientific causes across the world.
Alongside our owners, The Hempel Foundation, we place a special focus on education for children in need, and are proud to support the education of over 55,000 children across 22 projects worldwide. You can therefore guarantee here at Crown – It's not just paint. It's personal!
We are committed to promoting a workplace that values unique backgrounds, perspectives, and talents. Creating an inclusive environment where each employee can bring their authentic selves to work is crucial for our success in shaping a brighter future with sustainable coating solutions.
We recognize that our journey must be persistent. We are dedicated to continually developing and improving our efforts and have a variety of programs and initiatives such as a global 16 weeks paid parental leave policy from day one, Inclusive Leadership Training, a Diversity, Equity, and Inclusion Council, an internal Women's Network, and mandatory Anti-Harassment Training. This is not a complete list, but essential in ensuring that every employee feels the responsibility of protecting our inclusive culture by treating each other with respect.
#LI-Hybrid, #LI-Remote