We're seeking a motivated and well-organised individual to join our clients Marketing team as a Campaign Manager!
Reporting to the Head of Digital Growth, you will be responsible for developing and executing compelling targeted lead generation and nurture campaigns, ensuring effective cross-department communication. The ideal candidate will possess strong digital marketing skills, excellent communication and organisation abilities, and a passion for driving business growth through collaborative efforts.
Day to Day
- Collaborate with sales, content, and data analytics teams to identify key themes and target ideal customer profiles and buying personas.
- Develop targeted and compelling growth campaigns, including inbound, outreach, and nurture campaigns.
- Utilize targeting, content, and channel strategies to achieve key targets.
- Schedule and distribute campaign materials, and manage sales enablement documentation.
- Assist in developing and implementing prospect engagement initiatives with sales to achieve company objectives.
- Monitor and report on leads, coordinating with sales for follow-up.
Campaign Coordination & Planning
- Develop a quarterly campaign schedule per target audience in agreement with the Head of Digital Growth.
- Coordinate with the cross-functional marketing team for roadmap planning, campaign briefing, and execution across various channels.
- Collaborate with content, video, webinar, and design teams to create and repurpose campaign content.
- Manage the end-to-end campaign process, from data collection and research to execution and reporting.
- Coordinate campaign execution via management tools, communicating status and deadlines to senior managers.
- Share performance insights and coordinate debriefing sessions to optimize future campaigns.
- Work with the marketing automation team to ensure "always on" brand channels are updated monthly.
- Research industry trends and highlight themes for campaign planning.
YOU?
- 5 years' experience in lead generation and nurture campaign building
- Experience with campaign management tools such as Jira and Marketo (preferred)
- Strong writing skills for email and web
- Basic experience with Adobe Suite (Photoshop, InDesign)
- Experience using Canva
- Highly organised with strong attention to detail
- Excellent time and resource management skills
- Excellent communication skills for cross-department coordination
- Analytical skills with experience using GA4 and Excel
- Experience with Salesforce in a commercial sales-led organisation
If you have experience within a sales and marketing campaign role and possess the necessary data proficiency and analytical skills to excel - we would love to hear from you!
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