An exciting opportunity for a seasoned Senior CRM/Marketing Operations Executive to join a well-established media and agency department, where you will be at the forefront of digital campaigns and customer relationship management.
Client Details
Our client is a well-established organisation with over 2000 employees. Specialising in the media and agency sector, they have a strong presence in the industry with a commitment to innovation and excellence.
Description
Marketing Automation & Campaign Development
- Collaborate with senior campaign managers to design and implement omnichannel marketing campaigns (email, chatbot, social).
- Streamline customer interactions and marketing workflows using advanced CRM and automation tools to enhance efficiency.
- Lead campaign reporting and performance analysis, providing actionable insights and innovative ideas for future campaigns.
- Work closely with the Data team to integrate data across platforms, optimizing its use in campaigns and reporting.
Data Management
- Support campaign managers in establishing reliable conversion tracking throughout the customer journey.
- Assist in database segmentation and the development and updating of detailed customer personas.
- Maintain a highly accurate and enriched lead database, partnering with the Marketing Operations team to ensure progress is monitored.
- Improve customer data acquisition and management through strategic A/B testing, research, and best practice methods.
Reporting & Analytics
- Analyze marketing performance and ROI across various channels.
- Oversee marketing data reporting using PowerBI, Salesforce Einstein, and Excel, regularly sharing KPI reports with stakeholders and offering actionable insights.
- Develop interactive dashboards to monitor marketing campaigns, event performance, customer behaviors, database health, and customer feedback.
Data Privacy
- Ensure that all marketing activities comply with data protocols.
- Implement new data privacy policies and regulations (e.g., GDPR).
- Collaborate with the Group Privacy Manager to establish best practices in data capture.
Profile
Requirements
Knowledge, Skills & Behaviors:
- Experience with marketing automation and CRM technology
- Highly organized with keen attention to detail
- Comfortable with data analysis and skilled in Excel
- Excellent verbal and written communication skills
- Passionate about uncovering insights through data analysis
- Strong logical thinking and problem-solving abilities
- Familiarity with data privacy regulations, such as GDPR
- Exceptional time management skills with the ability to prioritize tasks effectively
- Proven ability to quickly and independently learn new tools and software
Job Offer
Above average industry pay.
An opportunity to work in a vibrant location in London.
- A supportive company culture that encourages personal and professional growth.
- A chance to work in a fast-paced media and agency industry.
- Exciting projects with opportunities for creative input.