Job Title: Engagement & Digital Marketing Manager
Location: Head Office - Manchester
Position: Permanent
Are you a strategic marketer with a passion for driving engagement and retention through innovative campaigns? If you have a solid background in B2B marketing and are ready to lead a dynamic team, we want to hear from you!
About the Role:
We are a leading provider of tech-enabled services, committed to delivering exceptional customer experiences through innovative solutions. As part of our growth strategy, we are expanding our marketing team and introducing a new position for an Engagement & Digital Marketing Manager. This is a unique opportunity to shape the future of our marketing efforts and contribute to our ongoing success.
In this role, you will be responsible for creating and executing comprehensive marketing campaigns aimed at both acquiring new leads and enhancing relationships with existing customers. You will work closely with cross-functional teams to develop strategies that drive customer satisfaction, retention, and revenue growth.
Key Responsibilities:
- Campaign Management: Lead the creation, execution, and management of marketing campaigns designed to engage and retain customers. This includes overseeing all campaign elements, managing budgets, and ensuring a strong return on investment.
- Customer Engagement: Develop and implement engagement and retention programs that reduce customer churn and enhance brand loyalty through personalised communication strategies, including email and SMS.
- Cross-Functional Collaboration: Work closely with Customer Services and other internal teams to ensure a seamless customer experience, particularly during the re-sign/upsell process.
- Analytics & Reporting: Analyze customer data to segment and target specific cohorts, and define key performance indicators (KPIs) to measure the effectiveness of campaigns. Provide regular reports on campaign progress and outcomes.
- Strategic Oversight: Present campaign progress and results to key stakeholders, making adjustments as needed to ensure success.
What We're Looking For:
- Experience: Minimum of 3 years in campaign planning and execution, with a strong understanding of B2B marketing strategies.
- Skills: Excellent data mining and analytical skills to derive actionable insights, alongside superior communication skills, both written and verbal.
- Attributes: A collaborative team player with a problem-solving mindset and up-to-date knowledge of the latest marketing trends.
- Industry Knowledge: Familiarity with the broadband or telecoms industry is a plus, but not essential.
Why Join Us?
- Innovative Environment: Join a company that values creativity and innovation, offering a collaborative culture where your ideas can make a real impact.
- Career Growth: Take on a pivotal role within our growing marketing team, with opportunities for professional development and career progression.
- Make an Impact: Drive campaigns that directly influence customer satisfaction and retention, playing a key role in the company's success.
If you're a driven marketing professional with a passion for creating impactful campaigns, we invite you to apply and become a part of our exciting journey!
Apply now.