Job Title: Head of Marketing – Finance
Location: Altrincham (Hybrid – 3 days per week in office)
Salary: Up to £75,000 per year (Depending on Experience)
Job Type: Full-time, Permanent
Industry: Financial Services / Fintech
Job Summary
We're hiring a Head of Marketing for a growing fintech business that supports UK SMEs with flexible funding solutions. This is a hands-on, strategic marketing role focused on lead generation, lead conversion, CRM management, and customer retention.
You'll report directly to the CMO and play a key part in shaping how the company attracts, converts, and retains small business customers. If you're data-driven, commercially minded, and passionate about helping SMEs thrive, this is a fantastic opportunity to make a real impact.
Key Responsibilities
- Plan and deliver lead generation campaigns across digital, email, content, and partner channels
- Collaborate with the sales team to optimise conversion rates and improve lead-to-sale performance
- Own the CRM platform (e.g. HubSpot or Salesforce) – manage automation, segmentation, and reporting
- Develop customer lifecycle programmes to increase engagement, retention, and repeat business
- Oversee digital channels including the website, paid media, and SEO to drive acquisition
- Create high-quality content such as blogs, guides, and case studies tailored to SME audiences
- Manage and grow affiliate, broker, and referral partnerships to expand reach
- Analyse campaign results, measure ROI, and present insights to the wider leadership team
Skills & Experience
Required:
- B2B marketing experience, ideally within fintech, financial services, or SME lending
- Strong knowledge of lead generation and CRM marketing
- Experience managing and optimising conversion funnels
- Confident using marketing automation tools and CRM systems
- Excellent written and verbal communication skills
- Commercially focused with strong data analysis and reporting abilities
Desirable:
- Experience in a scale-up or high-growth environment
- Familiarity with affiliate marketing, partner marketing, or account-based marketing (ABM)
Benefits
- Salary up to £75,000 (depending on experience)
- Hybrid working model (3 days in Altrincham office)
- Key role in a marketing transformation project
- High-impact position with autonomy and leadership exposure
- Supportive, collaborative culture with a focus on customer success
Application Instructions
Apply now with your CV and a brief cover note outlining your relevant experience.
Recruiter Contact:
Max Tullis-Turner
Practice Lead, Digital | Blue Pelican
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