Purpose of the position
Redwood are seeking a high performing Digital Marketing Executive, to work with our new business teams to deliver new marketing strategies, maximise growth opportunities and increase online engagement. Commercially minded and data driven, the successful candidate will have a proven track record of delivering significant improvements across digital marketing infrastructures.
Key responsibilities include:
- Creating SEO-optimised content
- PPC campaign management
- Tracking and analysing important metrics that affect website traffic and target audiences
- Preparing regular internal reports that provide insight into performance
- Working to key performance indicators and increasing relevant conversions
- Cross-collaborating and liaising with suppliers to create material
- Maintaining industry relevancy by identifying and analysing the latest marketing trends
- Copywriting marketing and blog content.
Key skills required:
- Marketing: Knowledge of the key concepts of digital marketing and the main channels and techniques including SEO, PPC, social media, affiliate marketing and email marketing
- Copywriting: The ability to write and edit content across various digital platforms and blog posts
- Analysis and reporting: Experience in using major analytics programs - specifically GoogleAnalytics.
- Content creation and editing: Ability to create content across video, audio and image on software applications such as the Microsoft Office Suite and Adobe Suite
- Web development: knowledge of HTML/JavaScript and SEO
- Project management: Experience in working with time-sensitive projects and tight deadlines
Work experience
Essential
- Experience developing SEO and email marketing strategies
- Strong literacy and analytical skills
Desirable
- Experience with Salesforce & Googleanalytics
- Further education of a BSc/BA Hons 2.1 or higher (all degree subjects are encouraged)