Purpose of the position
As a Digital Marketing Executive, you will be instrumental in telling this story. Your role will ensure that Redwood's values and purpose resonate across digital platforms, helping us connect with businesses that need a strong, dependable partner in debt collection.
Why we exist
At Redwood, we believe debt collection should empower businesses, not burden them. Our mission is to help clients grow stronger by seamlessly taking on the responsibility of debt recovery, so they can focus on what they do best building their business. With our expertise and determination, we lift the burden of debt, making our clients' lives easier through a respectful, empathetic, and results-driven approach.
How we achieve our mission
You will work closely with our new business and marketing teams to develop and implement digital strategies that convey Redwood's unique approach to debt collection. By ensuring that every digital touchpoint communicates our purpose—helping clients grow stronger—you will contribute directly to our continued growth and industry leadership.
Your responsibilities will include:
Creating purpose-driven content
- Develop and implement SEO-optimised content that tells Redwood's story, focusing on how we help clients succeed by easing their debt burdens
Managing PPC campaigns
- Run targeted paid campaigns that attract businesses seeking a reliable debt collection partner. Ensure these campaigns are aligned with our mission of delivering empathetic and efficient services.
Analytics and insight
- Use data to track and measure the impact of our digital efforts. By understanding user behaviour and campaign performance, you'll provide actionable insights to enhance our online presence and align it with our purpose
Email marketing
- Craft and manage email campaigns that demonstrate Redwood's dedication to client success, reinforcing our "Why" at every touch point.
Cross-team collaboration
- Work closely with the sales and content teams to develop cohesive digital strategies that reflect Redwood's values of respect, professionalism, and determination.
Keeping Redwood Relevant
- Stay up to date with digital marketing trends, ensuring Redwood remains innovative and competitive, while maintaining our focus on empowering clients through debt recovery.
What will you bring
You share our belief that debt recovery should be about more than just collection; it should be about delivering peace of mind. With your skills and passion for digital marketing, you will help ensure that Redwood's "Why" shines through every piece of content, campaign, and communication.
Marketing expertise
- Solid understanding of key digital marketing principles including SEO, PPC, social media, and email marketing, with a focus on telling Redwood's story of empowerment and support.
Analytical mindset
- Proficiency in GoogleAnalytics and other tools, enabling you to measure success and provide insights that drive our mission forward.
Creative copywriting
- Ability to craft clear, compelling content that conveys Redwood's purpose and speaks to the needs of businesses seeking debt collection services.
Content Creation and Editing
- Strong skills in creating visual and multimedia content using tools like Adobe Suite, ensuring every asset aligns with Redwood's brand and values.
Web development
- knowledge Understanding of HTML/JavaScript and SEO to ensure our online platforms are fully optimised to support our message.
Project management
- Experience managing projects to meet tight deadlines, ensuring all campaigns are delivered with excellence and timeliness.
What we believe in
At Redwood, our purpose is grounded in our values:
- We are dedicated: We go beyond just delivering results—we deliver the best possible experience.
- We are respectful: We understand our clients' needs, handling even the most difficult situations with professionalism.
- We make it easy: By taking on the burden of debt recovery, we empower our clients to focus on growing their business.
- We succeed together: We work as a team, both internally and with our clients, because we believe in shared success.