We are looking for an experienced and enthusiastic Digital Performance Lead to manage the UK digital performance strategy for a leading global automotive brand. This role provides a unique chance to spearhead digital innovation, enhance revenue, and execute a comprehensive digital performance plan within a dynamic and expanding team. You will be a senior leader, directly engaging with clients and collaborating with diverse internal teams across the entire digital landscape.
Key Responsibilities:
R.A.C.E Performance Program:
- Oversee the complete digital improvement process regionally, ensuring accountability and optimization from internal teams.
- Act as the primary contact for R.A.C.E performance, engaging with the client's leadership team.
- Develop performance strategies based on thorough analysis and teamwork with channel experts.
- Establish benchmarks for regional performance reporting and create exemplary case studies that highlight significant improvements and innovative approaches.
- Analyze overall performance to guide cross-channel budget allocations.
- Facilitate effective collaboration and communication through process management, including the use of JIRA (experience with JIRA is a plus).
Driving Digital Performance:
- Collaborate with digital channel teams (search, social, programmatic) to ensure campaigns are set up, executed, and optimized effectively across all platforms.
- Maintain a daily routine of performance analysis, evaluation, optimization, and insights.
- Review performance data daily to develop optimization plans with channel teams.
- Implement and oversee digital channel roadmaps and optimization strategies, while developing new targeting and creative solutions in partnership with channel teams.
- Ensure local teams adhere to the performance roadmap.
- Participate in the global performance community to accelerate the adoption of beneficial support and share regional successes.
Performance Planning and Reporting:
- Lead the performance forecasting and budget approval processes using data-driven methods.
- Work with planning and digital teams to deliver a cohesive performance campaign response to client briefs.
- Share insights and learnings across regional and global teams to maximize impact.
- Connect optimization efforts in multichannel campaigns to strategic reporting, ensuring consistent results.
- Produce performance reports that offer clear, actionable insights for clients in both short-term and long-term scopes.
Skills/Experience:
- Proven track record in managing performance-focused campaigns across digital channels.
- Extensive knowledge of PPC, SEO, Display, Social, and Programmatic channels.
- Expertise in delivering high-quality campaign insights and data analysis (e.g., analytics, online consumer journey, dashboarding).
- Ability to convert strategy and planning into effective digital execution.
- Strong analytical skills to identify actionable insights and improve performance reporting.
- Competence in integrating specialist inputs into a cohesive performance narrative.
- Understanding of digital media KPIs and strategies to achieve them.
- Skilled in presenting to and communicating with clients, addressing feedback and inquiries effectively.
- Ability to simplify complex technical issues and detailed campaign analyses for client communications.
- Experience in performance planning and forecasting.
- Proactive and always seeking ways to improve campaigns and reporting.
- Confident in managing and mentoring team members, including direct reports and wider agency staff.
- Knowledge of the latest trends in ad tech.
- Comfortable working in an agency environment.
- Degree educated.
Why Join Us?
- Innovative Environment: Work with a prestigious automotive brand and contribute to a global performance community.
- Growth Opportunities: Lead digital innovation and revenue enhancement within a growing team.
- Collaboration and Learning: Engage with top marketing and advertising professionals worldwide.