Reed Business Support are currently recruiting for a Marketing Manager on behalf of a client based in Teesside. The ideal candidate will lead on all marketing and public relations activities, enhancing the profile of the Trust and its entities locally, regionally, and nationally, creating a strong brand identity.
Day to Day of the role:
- Develop and implement marketing strategy, identifying key marketing campaigns and activities.
- Manage all marketing, advertising, and promotional activities, liaising with internal and external parties.
- Work with the Executive Team to ensure enrolment targets are met.
- Develop effective press and media relations, maintaining relationships with journalists.
- Ensure consistent branding across all marketing communications.
- Manage the marketing budget and deliver all activities within it.
- Conduct market research to inform strategy and understand competitor positioning.
- Develop online presence through social media.
- Manage opportunities for publicity, including coordinating photoshoots.
- Design and produce marketing materials and corporate literature.
- Oversee the upkeep of websites with regular updates.
- Ensure compliance with data protection regulations.
- Monitor and report on the effectiveness of marketing strategies and activities.
- Participate in the planning and delivery of student recruitment events.
Required Skills & Qualifications:
- Degree in a relevant discipline or equivalent marketing experience.
- Professional marketing qualification.
- Experience in electronic communication and social media.
- Skilled in designing/producing marketing materials across various media.
- Excellent written and oral communication skills.
- Proficient in data analysis and report production.
- Ability to work independently and as part of a team.
- High level of IT proficiency, including familiarity with Photoshop/InDesign (desirable).
- Flexible approach to working hours and a sense of humour.
- Innovative, creative thinking and commitment to quality improvement.
Benefits:
- Competitive salary package.
- Opportunities for professional development.
- Dynamic and supportive work environment.
- Flexible working hours.
To apply for the Marketing Manager position, please submit your CV and cover letter detailing your relevant experience and why you are interested in this role.