Central Employment are delighted to be working in partnership with a global B2B SaaS organisaton, as they look to recruit a highly creative and engaging Social Media & Community Manager.
Social Media & Community Manager profile:
The successful candidate will lead my clients social media strategy to further increase brand awareness and support there business growth objectives. In addition to social media management, you'll also nurture audiences through an email nurture programme, targeting both prospects and existing.
**Key Responsibilities
- Developing and implementing the overall social media content strategy, to align with the marketing strategy and business objectives.
- Delivering engaging and impactful organic social media campaigns that drive brand awareness and generate new business enquiries to support marketing targets.
- Collaborating with our content and video team to create high-quality, scroll-stopping social media content that resonates with our SME audience for both campaigns and BAU content.
- Collaborating with senior stakeholders to amplify the leadership team's voice on LinkedIn to build trust in the marketplace.
- Staying at the forefront of the latest B2B sales and marketing trends, tools, and best practices to maximise the impact of social content.
- Identifying opportunities with strategic brand partners to create original social media content that connects with our global SME community and drives engagement.
- Monitoring mentions and hashtags to generate a bank of user-generated content to strengthen social proof.
- In collaboration with our Performance Marketing Manager, you'll take ownership of paid ad campaigns across LinkedIn, Facebook and Instagram targeting clients to support brand loyalty and increase customer lifetime value.
- Contributing and aligning to a centralised integrated marketing calendar
- Managing and working with agency partners to leverage their experience and expertise to push in-house boundaries.
- Delivering monthly social media reports for all channels, supporting performance reporting and business objectives.
- Delivering our email nurture program via Hubspot which includes designing, writing and creating content for 2 weekly newsletters to engage segmented audiences including prospects and clients.
- Overseeing customer feedback and escalations on review platforms such as Google and TrustPilot to enhance our reputation and provide valuable insights to the Customer Success, Tech and Operations teams. Crafting brand approved/appropriate responses to both positive and negative reviews
- Liaising with the Talent Acquisition team to develop an EB content strategy for organic social media, deliver both internal and external employer brand content that drives employee advocacy and attracts new talent.
Experience required:
- In-depth B2B Social Media Management
- Experience in building audiences, running, and optimising campaigns
- Results-driven with the ability to identify and track relevant community metrics, as well as interpret website traffic and engagement metrics
- Experience with Hubspot CRM
- Skilled in crafting content that resonates across all stages of the sales cycle (from awareness to retention)
- Commercially minded with an understanding of the B2B sales cycle and the challenges faced by business owners, sales, and marketing professionals
- Strategic thinker with an entrepreneurial spirit; passionate, persuasive, and inspiring
- Creative thinker who pushes boundaries and seeks continuous improvement
- Strong team player with excellent relationship management skills, capable of working both autonomously and collaboratively with multiple stakeholders
- Experience in influencer marketing (particularly B2B) and developing personal brands – desirable but not essential