Job Title: Marketing & Communcations Executive
Location: Swindon
Salary: £25,000 - £30,000 DOE
Hours: Full time, 37.5 hours a week
About Verelogic Group:
Verelogic Group provides IT solutions and recruitment services with over thirty years of IT industry experience. We deliver bespoke software applications to enhance business efficiency and specialise in identifying and placing top talent across various industries. Our commitment to innovation, customer satisfaction, and long-term partnerships makes us your trusted partner for IT success and exceptional talent.
Position Overview:
We are seeking a dynamic and results-driven Marketing Executive to join our team. The ideal candidate will be responsible for developing and executing marketing and communication strategies that enhance our brand, engage our target audience, and drive business growth. This role involves a blend of strategic planning, content creation, and analytical work.
Key Responsibilities:
Content Creation & Management:
- Develop and implement a comprehensive content strategy aligned with business goals.
- Create and manage case studies, publishing them on the website and social media platforms.
- Create and distribute company newsletters to keep stakeholders informed.
- Draft, edit, and distribute press releases to media outlets.
- Manage content marketing initiatives, including blogs, newsletters, and other content forms.
Partnerships & Sponsorships:
- Coordinate with charities and manage sponsorship opportunities.
- Gather and manage partner testimonials to support brand credibility.
Brand Management:
- Uphold and enhance the company's branding and ensure adherence to branding guidelines.
Digital Marketing:
- Oversee website updates and maintain content using CMS and CRM systems.
- Plan and execute social media campaigns and maintain a social media calendar.
- Analyse performance using Google Analytics, social media analytics, and other tools.
- Manage and optimise social ads, Google Ads, SEO, and SEM strategies.
Print & Sales Materials:
- Develop print materials, sales presentations, and one-page documents to support marketing and sales efforts.
Email Marketing:Then
- Utilise Mailchimp and Bullhorn for email marketing campaigns and audience segmentation.
Recruitment:
- Support internal recruitment by creating job descriptions, promoting openings, and managing recruitment campaigns.
Regulatory Compliance:
- Ensure all marketing activities comply with GDPR and other relevant regulations.
IT & Recruitment Knowledge (Desirable):
- Possess basic IT knowledge and understanding of recruitment processes.
Qualifications/skills:
- At least 2 years of experience in a marketing role or similar field.
- A bachelor's degree in marketing, Communications, Business, or a related field is a plus but not required.
- Proficiency in CMS, CRM, and MailChimp.
- Strong understanding of digital marketing tools, including Google Ads, SEO, SEM, and social media platforms.
- Excellent writing, editing, and communication skills.
- Ability to analyse and interpret data to make informed decisions.
- Strong organisational skills with the ability to manage multiple projects simultaneously.
- Knowledge of GDPR and compliance.
Desired Skills:
- Basic IT and recruitment knowledge.
What We Offer:
- An opportunity to be a key player in the growth of Verelogic Group.
- A dynamic and supportive work environment with significant opportunities for professional development.
- Exposure to a diverse range of marketing activities, offering broad experience and career growth.
How to Apply:
If you are interested in this role and want to apply, please email Kevin -