Job Title: Senior Paid Media Manager
Location: Bolton, Greater Manchester, UK
Salary: Competitive Salary + Benefits Package
Working Hours: Monday to Thursday - 8am to 6pm
Job Overview: The Senior Paid Media Manager is responsible for developing and executing paid advertising strategies across digital platforms to achieve the organisation's marketing objectives. This role involves overseeing a team of paid media specialists, managing budgets, and continuously optimizing campaigns to improve performance. The Senior Paid Media Manager is also responsible for staying updated on industry trends, identifying opportunities for growth, and ensuring that the team meets or exceeds key performance indicators (KPIs).
Key Responsibilities:
- Strategy Development: Develop and execute comprehensive paid media strategies that align with the company's marketing goals, including but not limited to SEM, display advertising, social media advertising, and programmatic campaigns.
- Team Management: Supervise a team of paid media specialists, providing guidance, training, and mentorship to ensure they meet their objectives and deliver high-quality campaigns.
- Campaign Execution: Oversee the planning, setup, and day-to-day management of paid advertising campaigns, ensuring they are executed effectively and efficiently.
- Budget Management: Manage and allocate budgets for paid media campaigns, ensuring optimal use of resources to achieve maximum ROI.
- Performance Analysis: Continuously monitor campaign performance, analyze data, and make data-driven decisions to optimize campaigns for better results.
- Testing and Experimentation: Lead A/B testing and experimentation to improve ad copy, creative, landing pages, and other elements of campaigns.
- Keyword and Audience Research: Conduct research to identify high-potential keywords, audience segments, and targeting options to enhance campaign effectiveness.
- Ad Creative Development: Collaborate with the creative team to develop compelling ad creatives that resonate with the target audience.
- Platform Management: Stay current with changes and updates in advertising platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads) and adapt strategies accordingly.
- Reporting:
Generate regular reports on campaign performance, providing insights and recommendations for improvement to internal stakeholders.
- Competitive Analysis: Keep an eye on competitors' paid media strategies and industry trends to identify opportunities and threats.
- Compliance and Quality Assurance: Ensure that all campaigns comply with advertising guidelines and maintain a high standard of quality and relevance.
Qualifications:
- Bachelor's degree in Marketing, Advertising, Business, or a related field (Master's degree is a plus).
- Several years of experience in paid media management, with a strong track record of delivering successful campaigns.
- Proficiency in using advertising platforms such as Google Ads, Facebook Ads, and others.
- Strong analytical skills and experience with data analysis tools.
- Excellent communication, leadership, and team management skills.
- In-depth knowledge of SEO, SEM, PPC, and other paid media channels.
- Certifications in advertising platforms or related areas are a plus.
- Creative and strategic thinking with the ability to adapt to evolving digital marketing trends.