Communications Business Partner
Competitive plus Bonus plus Benefits
Remote, UK
Permanent full time
Are you ready to take the next step in your career with IRIS Software Group? We're looking for a creative and strategic thinker to join us as a Digital & Brand Content Specialist. This role is pivotal in supporting and executing our content strategy to enhance our digital presence and elevate our brand visibility. It's an exciting opportunity to work within a dynamic team and make a significant impact on our content and brand strategy.
What will you be doing?
Content Strategy Development
- Develop and implement a comprehensive content strategy that aligns with IRIS's brand vision, business goals, and target audience.
- Identify key content themes and pillars that resonate with our audiences and set IRIS apart in the market.
- Stay abreast of industry trends, B2B marketing best practices, and emerging technologies to ensure our content remains innovative and effective.
Content Creation and Management
- Oversee the creation of engaging and relevant content across digital platforms, including white papers, case studies, blogs, social media, websites, and video content.
- Work closely with internal teams such as demand marketing, product marketing, and creative, as well as external partners, to produce content that aligns with brand guidelines and delivers measurable results.
- Manage the editorial calendar using Asana to ensure timely and consistent delivery of content that supports B2B marketing campaigns and business objectives.
Brand Storytelling
- Craft and refine IRIS's B2B brand story, ensuring it is effectively communicated through all content channels.
- Develop messaging frameworks tailored to various audience segments and decision-maker personas.
- Collaborate with the Senior Director of Brand and Communications to maintain cohesive storytelling across all customer touchpoints.
Performance Tracking and Optimisation
- Set key performance indicators (KPIs) for content initiatives and regularly analyse performance using analytics tools.
- Optimise content strategies based on data insights to enhance engagement, lead generation, conversion rates, and brand loyalty.
- Report on content effectiveness to senior leadership and adapt strategies to meet evolving business needs.
Collaboration and Influence
- Partner with cross-functional teams to align content efforts with company objectives.
- Influence stakeholders and external partners to ensure content consistency and alignment with strategic goals.
- Serve as a content expert and advisor, providing guidance on best practices and innovative approaches to content creation.
What are we looking for?
- Bachelor's degree in Marketing, Communications, Journalism, or a related field (desirable).
- Significant experience in content strategy, digital marketing, brand management, or a similar role (desirable).
- Strong understanding of B2B marketing channels, SEO, content management systems (CMS), and analytics tools.
- Exceptional storytelling, writing, and editing skills, with a keen eye for detail and accuracy.
- Solid understanding of branding principles and the ability to maintain brand consistency across all communications.
- Experience in collaborating with creative teams and managing content projects in a fast-paced environment.
- Strategic thinking with strong project management skills and the ability to execute tactically.
- Excellent communication and interpersonal skills, with the capability to influence and collaborate across all organisational levels.
- Adaptability and a proactive approach to learning and development in a dynamic environment.
Why Apply?
- Career Growth: Seize the opportunity to advance within IRIS and take on a role with significant responsibility.
- Impactful Work: Contribute to our content and brand strategy, making a real difference in our digital presence and brand visibility.
- Supportive Environment: Join a team that values your contributions and supports your professional development.
Please Note: This role offers a fantastic opportunity for internal candidates looking to grow within our company. Due to high interest, we encourage you to apply as soon as possible to take advantage of this career advancement opportunity.
About IRIS
As one of the UK's largest privately held software companies, IRIS Software Group exists to simplify the lives of businesses, schools and organisations.
IRIS provides software solutions and services that substantially enhance operational compliance, efficiency and accuracy, empowering the users of our technology to look forward with certainty and confidence.
We're delighted to be certified as a Great Place to Work and one of the UK's Best Workplaces for Women.
These accolades confirm that our employees have a consistently positive experience at IRIS, with the certifications considering employee wellbeing, diversity and inclusion, trust in management, effective communication and recognition/reward.
IRIS is committed to engaging, rewarding and empowering our employees, and this is central to what we do.
This is why we work to create an environment where employees feel like they are part of a team.