A lading Kent MSP/ IT company that work in an exciting and fast-paced environment are looking for a Marketing Campaigns Manager to work within their Marketing Team.
About the Role
As a Marketing Campaigns Manager
- Plan and implement the marketing campaigns in line with marketing plans and KPIs, with insight on market research, target audience analysis, and competitive insights.
- Coordinate with various teams to implement marketing campaigns across multiple channels, including digital, social media, email, and traditional media.
- Track and analyse the performance of campaigns, using data to optimize and improve future efforts.
- Develop and manage marketing campaigns to agreed budgets, ensuring cost-effective use of resources.
- Work with the Head of Marketing to identify new trends and strategies
- Train and manage team members involved in campaign execution.
- Compile regular reports on campaign performance, providing insights and recommendations for improvement.
- Ensure that brand awareness is growing and maximised on all campaigns
- Leverage all marketing tools and technologies to produce impactful and audience focused campaigns
- Fulfil any other such reasonable duties as required, in line with business needs.
Core Skills
- 3+ years as a senior marketing exec, or 2+ years as a marketing manager or a similar role.
- Proven experience in managing multiple B2B marketing campaigns simultaneous across online and offline channels.
- Excellent knowledge of digital marketing techniques, with particular strengths in email marketing strategy, SEO, PPC and social media platforms.
- Excellent knowledge of marketing metrics and key analytic tools such as Google Analytics and Search Console.
- Strong understanding of marketing principles, campaign development and digital marketing channels.
- Experienced in using marketing automation platforms
- Excellent project management skills, with the ability to manage and meet multiple deadlines.
- Excellent writing, communication and organisational skills
- Experience in design tools, notably the Adobe Creative Suite (Photoshop, InDesign, Illustrator) and Microsoft PowerPoint.
- Strong communication and collaboration skills to work effectively with cross-functional teams and external partners.
- Creativity and strategic thinking to develop innovative marketing campaigns that stand out in the target market.
- A bachelor's degree (or similar) in marketing, advertising, business or a related field.
Desirable Skills & Experience
- Relevant certifications in marketing, digital marketing or campaign management (e.g. CIM, HubSpot training, LinkedIn training etc.)
- Experience within the MSP landscape or familiarity with business technology landscape.
- Experience in managing external suppliers
- Experience in managing junior team members
- Familiarity with data privacy, GDPR, marketing compliance regulations, and copyright legislation.