Marketing Executive!
Location: Sale, Manchester
Salary: £28k DOE
Responsibilities:
- Manage digital marketing campaigns across social media, email, and advertising platforms.
- Develop creative briefs and guide the creative direction for all advertising and communications.
- Maintain and update the company website using CMS tools, ensuring SEO optimization.
- Oversee content and updates for customer and internal touchpoints, manage budgets, participate in events, document processes, and support sales.
- Design and send email newsletters, promotional emails, and automated campaigns.
- Monitor and report on KPIs such as website traffic and social media engagement using analytics tools to provide insights and recommendations.
- Research new marketing opportunities, trends, and competitive positioning.
- Maintain consistent brand messaging across all marketing materials.
- Collaborate with sales and production departments to support marketing initiatives.
- Plan and execute trade shows, product launches, and promotional events.
- Track and analyze the effectiveness of marketing initiatives and optimize accordingly.
Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or related field.
- 1-2 years of marketing experience, preferably in an SME or manufacturing environment.
- Proficiency with digital marketing tools and platforms (Google Analytics, AdWords, social media management, and email marketing software like Mailchimp).
- Strong writing skills for creating compelling content.
- Experience with CMS (especially WordPress), basic HTML, and SEO.
- Data analysis skills to derive insights and improve performance.
- Willingness to take on various marketing tasks and learn new skills.
- Ability to work collaboratively in a small team and contribute to collective goals.
- Proactive, self-driven, and able to manage multiple projects simultaneously.
In Technology Group Ltd is acting as an Employment Agency in relation to this vacancy.