CRM Manager
Location: Sheffield (Hybrid - 2 to 3 days/week in office)
Salary: Up to £75,000
The Company
A high-growth consumer brand is looking to hire a CRM Manager to lead its multi-channel communications strategy. With a growing customer base and multiple product lines, the business is investing in automation, personalisation, and data-driven messaging across both B2B and B2C audiences.
The Role
As CRM Manager, you'll take full ownership of lifecycle strategy and campaign delivery across email, push, and in-app. This is a hybrid role combining strategic planning with hands-on execution-designing customer journeys, building automated flows, and driving performance through personalisation and insight. You'll also act as a key stakeholder in CRM tech, ensuring platform optimisation and clean integrations across teams.
Key Responsibilities
- Own and execute multi-channel CRM campaigns for B2B and B2C audiences
- Build automated journeys using behavioural and transactional triggers
- Drive personalisation through segmentation and dynamic content
- Collaborate with commercial, marketing, and data teams to align messaging with business goals
- Monitor and report on campaign performance, identifying areas to optimise
- Maintain data integrity and ensure smooth platform performance
Skills & Experience
Essential:
- Proven experience in CRM, customer communications, or lifecycle marketing
- Hands-on experience with campaign building and journey automation
- Proficient with CRM platforms - Braze strongly preferred
- Confident using customer data for personalisation and segmentation
- Strong communicator with a performance-focused mindset
Desirable:
- Experience managing both B2C and B2B communications
- Familiarity with push, in-app, and multi-channel delivery
- Understanding of data flows, integrations, and CRM architecture
Why Apply?
- Shape the CRM strategy of a fast-scaling consumer brand
- Blend strategic ownership with hands-on execution
- Work across both B2B and B2C campaigns
- Salary up to £75,000
- Hybrid working from Sheffield HQ
How to Apply
Send your CV to Daniel Abbasi via the Apply link on this page or connect directly for a confidential discussion.