Growth Marketing Lead
Permanent, Full-time
Salary negotiable + benefits package
Remote with a monthly meet-up - location agreed with the team in Oxford and surrounding areas.
About
Our client is a leading software provider trusted by companies worldwide. They're not a huge business with around 50 people and two in marketing, however, they are continuing to grow and soon to launch a new and exciting off-the-shelf software product to market that will adopt a product-led growth (PLG) approach in marketing.
If you're passionate about B2B tech marketing, comfortable with data-driven decision-making, and eager to tackle the challenges of launching a new product while maintaining momentum for an existing offering, we want to hear from you!
The Opportunity
We're seeking a dynamic and experienced Growth Marketing Lead to lead their existing and established software product and launch a new SaaS offering planned for launch in 2025.
With support from a Senior Marketing Manager working as a marketing team of two, the successful candidate will drive the new product launch and execution, with ongoing tasks spanning all marketing channels across both products.
The ideal candidate will be seeking a long-term permanent role ideally, be able to demonstrate marketing expertise in product marketing, content marketing, and developing inbound marketing strategies, with proven experience executing and delivering these plans in a highly hands-on role, reporting to the C-suite.
Key Responsibilities:
- Spearhead the launch of our new product and implement a PLG inbound marketing approach
- Develop and execute marketing strategy and plans with support from a direct report across both SaaS products
- Develop and execute product marketing and content strategies, plans, with hands-on delivery and execution
- Lead branding and positioning strategy and tasks
- Work in close partnership with SDR/BDR, Product, Customer Success, and Senior Leadership teams
- Oversee and improve marketing performance and marketing technology operational activities
- Drive data-driven marketing decisions and continuous improvements
- Manage marketing budgets and demonstrate ROI to senior leadership
Qualifications:
- Proven experience in B2B SaaS marketing, with both consultative enterprise sale marketing, and off-the-shelf models
- Strong background in product marketing and go-to-market strategy development
- Hands-on content creator from digital content to creating whitepapers
- Comfortable working in a marketing team of two with departmental collaboration
- Experience managing an agency for creatives and events
- Proficiency with marketing automation tools, particularly HubSpot
- Data-driven mindset with experience in marketing analytics
- Excellent communication and presentation skills
- Strategic thinking ability with a hands-on, execution-focused approach
- Player/Manager profile who enjoys a blended strategic and hands-on role
Why Join?
- Established and growing Software Company offering permanent opportunity
- Small and friendly team, join as Marketing Lead reporting to the C-suite
- Launch an exciting new product and lead it's marketing for the long-term
- Join the senior leadership team and influence company direction
- Enjoy the flexibility of remote work with the backing of an established company
- Gain invaluable experience in both enterprise B2B marketing and PLG strategies
Armstrong Lloyd is a marketing specialist recruitment services provider. We offer a personal service that will give you the best possible outcome in the recruitment process.