Looking for an experienced social media and community manager with line management experience to develop and implement our social media strategy. This role is pivotal in raising the profile of the organisation and driving positive engagement with members.Key Responsibilities:
- Strategic Development:
Lead the creation and implementation of the social media strategy to enhance influence and outreach.
- Content Oversight:
Manage the creation of engaging, social-first content across Twitter/X, Facebook, Instagram, and LinkedIn.
- Team Collaboration:
Work closely with the Digital Engagement team to align social media output with overall strategy.
- Strategic Advice:
Provide guidance to the Chair, elected Officers, and Leadership Team on maximising social media potential and mitigating risks.
- Crisis Management:
Respond swiftly and sensitively to negative social media incidents, particularly on Twitter/X.
- Cross-Department Coordination:
Collaborate with the Head of Media and PR, press office, and other internal teams to ensure positive representation.
- Community Engagement:
Increase engagement with online Membership Communities through monitoring, moderation, and influencer outreach.
- Content Creation:
Oversee the development of diverse and appropriate social media collateral, including copywriting, image sourcing, and video editing.
- Proactive Planning:
Develop social media plans around our policy, campaign, and membership priorities.
- Trend Monitoring:
Stay updated with emerging social media trends and techniques.
- Analysis and Reporting:
Implement mechanisms to measure the impact of social media activities and campaigns.
- Training and Policy Development:
Lead the creation of social media guidance and conduct training programs.
- Line Management -This role has two direct reports
- Update social media platforms.
- Support media activities defending GPs and the College.
- Increase engagement with member communities.
- Regular meetings and presentations with leadership.
- Liaise with the President and Clinical Lead for IT on Membership Communities Fora.
- Attend strategic development groups.
Education and Experience:
- A Level English or equivalent.
- Educated to degree level or equivalent.
- Proven experience of leading social media strategy for a complex organisation.
- Excellent experience of developing and delivering organic social media content.
- Track record in managing crisis communications via social media.
- Expert knowledge of social media technology and content development techniques.
- Strong team management skills.
Skills:
- Excellent verbal and written communication skills.
- Experienced line manager
- Ability to work confidently with senior leadership and staff at all levels.
- Experience in crisis management and minimising reputational risk.
- Technical knowledge of social media packages and evaluation techniques.
- The ability to manage workloads and oversee social media output.
- Creativity and project management skills.
- Experience with graphic design software (Photoshop, Canva) and content management systems (preferably Kentico).
- Experience with email marketing tools (Dotdigital).
- Collaborative approach and excellent attention to detail.
- Understanding of current affairs and health agenda.
- Resilience and ability to manage competing demands.
What We Offer:
- Opportunity to establish the organisation as a leading authority in social media.
- A role that enhances the public face of the organisation and drives member engagement.
- Strategic, high-level communications advice and crisis handling.
- Leadership of a dedicated social media and community team.
- Identification of new platforms and engagement methods.
- Hybrid working
How to Apply:Please submit an up-to-date word version of your CV highlighting all your relevant experience and feel free to contact me to discuss the role in more detail.
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