- Outbound Sales Campaign Specialist - Global SaaS Co.
- Up to £38,000 per annum
- 12-month temporary contract starting ASAP
- Role working hybrid with ad hoc travel to Paddington, London
Working for a fantastic, rapidly growing SaaS company, we are looking for a motivated, outcome-focused marketing Campaign Specialist to lead their outbound programs in support of their digital sales team.
This is a full-time role working 1-2 days a week out of their Paddington, London Office and the rest is working remotely. Paying up to £38,000 per annum on a 12-month temporary contract ideally starting August 2024.
Role responsibilities:
- Own the outbound campaign strategy in EMEA to support digital sales pipe creation;
- Work with global and regional marketing teams to understand the programs that are centrally owned and available to leverage, helping to land these where relevant;
- Define critical campaign metrics and program reporting needs and partner with marketing operations to forecast, track, and report campaign effectiveness;
- Analyze results to understand what is working/not working and why, and then optimize campaigns based on these insights and drive the plan-to-make-plan discussions with BDR managers-including real-time changes and pivots to strategy;
- Provide regular updates on past performance and upcoming programs to measure the success and outcomes of programs.
- Build campaigns + oversee execution of the EMEA outbound marketing plan, with focus on 5 key areas:
Segmentation + Data Strategy
Participate in market segmentation and strategy discussions to help identify target customers and potential target prospects in each segment, together with compelling themes to drive higher levels of engagement.
Content
Develop messaging, in collaboration with regional SMEs, including email copy and reviewing assets that align with overall outbound campaign strategy.
Translation + Localisation
Navigate translation processes to ensure campaigns deliver customized, local language content and programs.
Build
Define tactics and build the campaign elements including Outreach Sequences, Snippets, Social Outreach etc.
Packaging + Hand off to BDRs
Concisely summarise all the key elements of the program + process in one place and ready to launch to the BDRs Own the launch and enablement of outbound programs to the BDR teams including setup role plays, basic Outreach enablement etc. Align closely with the EMEA marketing team to promote marketing calendar and leverage the relevant programs as CTAs within outbound campaigns.
Experience and skills required:-
- Ideally you will have a Marketing qualification
- Minimum 2 years' experience in a marketing role
- Exceptional attention to detail and organizational skills
- You are a proactive team player with a 'can do' attitude
- Able to prioritize and manage multiple projects and meet deadlines
- Can comfortably work both in team situations and autonomously