MEDIA ANALYST
A major global technology company is seeking a skilled and data-driven Media Analyst to join the team remotely!
MEDIA ANALYST ROLE:
- Tracking and analysing media coverage, social media trends, and public sentiment related to the business and its competitors across various platforms
- Developing comprehensive reports, providing insights into media performance, audience engagement, and campaign effectiveness, and delivering actionable recommendations to improve media strategy
- Identifying emerging trends and shifts in the media landscape, including social media, digital content, and traditional outlets
- Partnering with teams across marketing, communications, and product to align media strategy with broader business objectives and campaigns
- Evaluating the performance content, ads, and messaging across media channels to optimise reach and engagement
- Conducting ongoing research and analysis on competitors' media strategies and industry benchmarks to inform positioning
- Assisting in developing media strategies to increase brand visibility, engagement, and sentiment, and providing insights to shape content, advertising, and communication plans
MEDIA ANALYST ESSENTIALS:
- Must be willing to work fully remotely
- 3+ years of experience in media analysis, digital marketing, or a related role
- Proficiency with media search tools, including Newswhip and Talkwalker
- Demonstrated ability to interpret complex data sets and translate findings into actionable insights
- Bachelor's degree in Communications, Journalism, Public Relations, Broadcast, Political Science, Marketing, Economics, Statistics or related field
- Additional EMEA Language
If you feel that you fit the above criteria then please apply today by submitting your CV to us. Please note due to the high volume of applications that we receive only successful applicants will be contacted.
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At Australasian Recruitment Company we are committed to an Equal Opportunities policy and make employment decisions by matching business needs with the skills and experience of candidates, irrespective of age, disability (including hidden disabilities) gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation.