ROLE PURPOSE:
The Business Insights and Analytics Manager is responsible for exploring, enhancing and analysing all available data to influence future initiatives and business strategy. The role involves partnering with key functions; sales, marketing, finance and medical to develop strategies to optimise operations and commercial performance.
ACCOUNTABILITIES:
Lead the development o f insights across all commercial areas, identify the critical commercial business questions that need answering and provide insight, standardised reporting, user expectations, capability, and deeper business analytics to help drive action.
- Communicate insights in a powerful, quantified, and user-friendly way whilst measuring adoption and actions taken.
- Deliver insights on the performance of the UK and Ireland business. Recommend a course of action based on sound data analytics to ad-hoc problems as identified by self, management, and other stakeholders.
- Create efficiency and effectiveness through a standardised best practice approach.
- Provide weekly and monthly analysis and reports as appropriate.
- Ad hoc reporting as required
Lead the advocacy for data and insights within the organisation by inspiring, teaching and empowering others to use data. Increase commercial awareness and adoption in the business via training and improving capability.
- Actively promote the data led decision making mindset in the business. Provide training and assistance to relevant teams to champion a culture of data-driven decision making.
- Recommend the framework, cadence and sources of analysis and reporting for use by key stakeholders.
- Improve the capability of business stakeholders utilising visualisation tools to enable them to self-serve enhanced analysis and insights.
- Gain alignment on tools, reporting and metrics
- Share and receive best practice.
- Measure adaption.
Represent the organisation at a Regional and Global level, translating complex data into meaningful insights
- Work with business owners to create timely and visual reports based on KPIs and qualitative analysis
Actively contributes to the organisations leadership team, shaping the business
- Work with business owners to create timely and visual reports based on KPIs and qualitative analysis
Developing and delivering a future-thinking business intelligence (BI) framework and strategy, working in collaboration Regional and Global.
- To ensure that innovative platforms are in place to capture the data and insights needed to support decision-making;
- To review and improve the current BI estate, developing best practice principles and working across the organisation to support the transition to new models
- To provide criteria for prioritisation of tasks and new developments.
- To drive innovation in our analytics capabilities, explore potential solutions and deliver continuous improvement in this area.
KEY WORKING RELATIONSHIPS
- Build and maintain a network of internal and external customers to support insights gathering
- Close cross-functional working across Marketing, Medical, Finance and Sales Leadership Team
QUALIFICATIONS, EXPERIENCE & KNOWLEDGE REQUIREMENTS
- Demonstrable experience in sales, sales operations, insights, finance, or analytics;
- Significant business experience in Commercial Analytics or equivalent function
- Demonstrate a high level of curiosity, consultation skills and integrity
- Stakeholder management and a track record of delivering insights into action
- Excellent commercial & analytical skills, driving to action
- Strong credibility, business acumen and professionalism
- Proficiency with data analytics and visualisation tools
- Experience with advanced data visualisation and tools
- Advanced Excel, PowerPoint, Tableau and Power BI skills to prepare communications, functional spreadsheets, and presentations
- Excellent knowledge of Tableau, Power BI, visual analytics, salesforce
- Excellent technical ability and proficiency with online tools
- Knowledge of customer success tools and KPIs