Company Description
Here at esure, we're no strangers to change. As one of the industry leaders in the insurance business, striving to become a world class digital insurer, we're getting ready for more. It's creating great new opportunities for innovative and talented industry professionals to join us at a pivotal point in our development.
Job Description
Purpose of this role:
In the Communication & Engagement team, it's our job to help colleagues feel informed, involved, and inspired, so they can ace what matters most for our customers every single day. And that's where the Communication Lead comes in! You'll oversee the delivery and evolution of our internal communication channels, editorial content, and campaigns to galvanise colleagues behind The Game Changer strategy and the important role they play.
What will my role entail?
- Oversee the delivery and evolution of our core communication channels, including the intranet (Interact), quarterly TV broadcasts (GCTV), ad hoc email announcements/e-letters (Poppulo), colleague events (virtual and in person), and leader blogs.
- Leading the development and launch of a new intranet, including developing colleague personas, updating the distribution lists, and streamlining our digital tools/channels.
- Supporting with the leadership engagement plan, including virtual and in-person events, strategy deep-dives, a digital community, and conversation guides.
- Bringing The Game Changer strategy to life, with editorial content that reinforces Our Why, Our What, and Our How
- Working alongside project leads to turn their key messages into purposeful communications – everything from one-off stories and announcements, through to bigger campaigns.
- Producing content for a range of media types (e.g., written articles, scripts, toolkits, social media posts, audio, video, infographics, event materials).
- Supporting with business performance communications, including the annual report, financial results, bonus, and pay review.
- Coaching functional leaders and project leads on communication best practice and acting as the trusted communication advisor on various steering groups (e.g., Driving Good).
- Line managing the Content Creator and helping to coach the wider team.
- Working in partnership with the Brand, Marketing & PR team to develop a joined-up internal and external communication plan.
- Producing a regular measurement dashboard and using it to inform channel/content plans.
- Supporting with crisis communications when needed.
- Deputising for the Head of Colleague Communication & Engagement.
Qualifications
What makes me a great fit?
- You're an all-round communication pro with exceptional attention to detail, who can turn your hand to copywriting, event production, channel management, campaign planning etc.
- You've got a great track record of successfully launching, embedding, and evolving digital channels (e.g., intranets, collaboration tools, ESNs, Poppulo, M365, digital screens)
- You're an analytical thinker who loves digging behind the data to solve communication challenges.
- You build trusted relationships at all levels – from directors and SMEs to frontline colleagues.
- You love turning strategic messages into compelling narratives that improve colleague engagement and drive great business outcomes.
- A proud ‘grammar geek' with excellent copywriting skills and the ability to adapt your written style for various audiences/content types.
- A team player, who gets stuck in to help others out and enjoys coaching other members of the team.
- You thrive in a fast-paced environment and work best when you're juggling multiple priorities.
We'd also like to hear if you've got the following experience (don't worry if not, we'll help you learn):
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An understanding of contact centres and/or communicating with specialist functions (e.g., tech and data)
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Developing and using audience personas
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Communication business partnering
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Project & budget management
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People management
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Use of digital tools like:
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Poppulo or Mailchimp
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Microsoft 365 – Outlook, Word, Excel, PowerPoint, Teams, SharePoint, Stream, and Forms
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Confluence, Jira, Slack
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Content management systems (e.g., WordPress, Interact)
Additional Information
Why choose us?
This is your opportunity to be at the forefront of our game-changing journey and be part of something truly special! And to top it off, here are some perks to life at esure...
- A starting salary of up to £60,000 per year, plus participation in a profit share scheme, and discounts on our insurance products.
- Institute of Internal Communication (IoIC) membership, personal coaching, and on-demand training at the tap of a button through LinkedIn Learning.
- Discounts on our insurance products, for you and your family
- 25 days annual leave, plus 8 flex days to be taken as and when suits you
- Benefits just for you: our hub – My Benefits Box – is loaded with perks to choose from, so you can build a personal toolkit to support your health, wellbeing, lifestyle, and finances.
- Grow your career with us: whatever your goals, we'll support you with hands-on training, mentoring, a LinkedIn Learning licence, access to our exclusive Academies, regular career conversations, and expert partner resources from the likes of Women in Data and Women in Tech.
- Join our communities: our networks give you the chance to connect, learn and share with like-minded colleagues across the business – for work and play. So, it's no surprise our people consistently rate ‘making friends at work' one of the highest scorers in our colleague engagement surveyMore flexibility for ...