CRM Campaign Manager
Hybrid, London, Inside IR35 £480/day, 3-month Contract
Well-known digital marketplace client is looking for a CRM Campaign Manager, highly skilled in Braze, to join them on a contract basis. This is an initial 3 month contract but there is a high possibility of renewal or conversion to perm. In this role, you will be pivotal in driving future success, through the delivery and execution of cutting-edge multi-channel CRM programs and activities across email, push, SMS, onsite personalisation and more.
The role:
- Multi-channel campaign management: scoping, build, set up, test, QA and deployment of CRM campaigns for all channels (email/SMS/Push/Social/Display/Onsite)
- Work with the Head of Trade CRM to design complex automated campaigns and journeys, taking responsibility for their delivery using internal and external tools.
- Report and track campaign and channel performance and improve KPIs for all campaigns.
- Deliver A/B testing methodologies and execute upon them.
- Work collaboratively with internal teams across Marketing, Product, Data and Insights, Engineering and more to ensure gold standard delivery.
What we are looking for:
- Highly experienced in Braze - must have hands on experience of building audiences, canvasses/campaigns, email/push/IAM/content card templates
- Must have expert experience with Liquid Logic
- Must have worked with Product or Engineering teams to identify and deliver data into the Braze platform
- Highly Desirable: HTML/CSS knowledge
- Have ideally worked within large CRM functions within high velocity businesses
- Great attention to detail, and knowledge of QA processes and data protection fundamentals
Sounds like you? Please get your CVs over ASAP.