£35K/yr to £50K/yr
England, United Kingdom
Contract, Variable

Business Development Manager (Optical Brand) - NE England / Scotland

Posted by Legacy London Recruitment LTD.

Are you working in the optical field and looking for that next step up to progress your career? We are recruiting for a Business Development Manager to join a globally established optical brand, who specialise in designing, manufacturing and distributing lenses, frames and glasses.

This is a great opportunity for someone working in a similar role or an opticians and looking to take on more responsibility. The role will be 3 days working out in the field North East UK/Scotland (NE, TD, EH postcodes). You'll be overseeing existing accounts on a 12 month FTC with potential to go permanent.

JOB SCOPE AND MAIN RESPONSIBILITIES

Reporting directly to a Regional Sales Manager, the Business Development Manager will engage independent optician customers with effective account management. Increasing the use of lenses with existing accounts, increasing profitable sales through both the direct and indirect channels. Always seeking opportunities to acquire new lens business directly or deliver growth.

Areas of responsibilities and related activities:

  • To be responsible for maintaining an effective and consistent call programme infield for both Direct and Indirect Independent Accounts.
  • To sell in the full range of products across your geographical area to increase sales by ensuring that becomes the preferred supplier through negotiation with opticians.
  • To present all relevant marketing/commercial activity to key personnel agreeing actions and processes required to ensure its success, with a real focus on differentiation with personalised lenses and premium technologies.
  • To regularly review with all customers their business, product mix and supplier preferences promoting the Brand lenses as first choice but ultimately securing lens volumes with a tailored commercial offering.
  • To agree and implement customer training, both in practice and in seminar format, on all new and existing products to improve added value sales and product mix.
  • To maintain accurate customer records and reports for relevant accounts to ensure that sales data and market activity can be analysed accurately, recording all relevant information in salesforce.com.3
  • To continually assess the market, maintaining customer and competitor records to identify opportunities and be able to provide call reports, monthly reports and forward planning sheets as required by Sales Management team.

WHO ARE YOU

  • Strong optical and sales experience (either retail optical sales, account management, opticians, optical dispensing)
  • Ability to work alone and as part of a remote team
  • Car owner / driver with a full valid UK driving license ,
  • Ability to use initiative and resolve problems within tight deadlines
  • Excellent communication skills both verbally and in writing
  • Ability to effectively analyse and interpret data
  • Excellent time management and organisational skills
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