This is an opportunity for an experienced B2B Marketing Manager to join a well-established distributor who work with some very well-known high street brands. This is a hybrid role working 3 days a week from a great office space in Burton-on -Trent.
This business has a constantly evolving tool kit to support their clients and to ensure they stay relevant with regards to systems, marketing tools, products and offers so they can be first to their customers with the best deals. These tools range from marketing support, continuous learning, lead generation, incentives and brilliant account management. Their approach has been to reward commitment and growth with new tools offered to partners on this basis, so they also have a successful loyalty scheme for their key clients.
The Marketing Manager will be reporting to the Head of Sales and Marketing with the support of an experienced Marketing Executive and agencies. This is broad, multichannel role that would suit a strong all-rounder, however your key focus will be to produce a marketing strategy to push new partner recruitment objectives.
You will plan and produce communications materials and collateral required to support the product portfolio e.g. website content, customer portal content, dealer Insight etc. This will involve providing product marketing materials for Strategic, Premium and Standard dealers including POS, newsletters, digital collateral, case studies, etc.
Another key project will be to enhance their elite partner programme which is a successful loyalty scheme which has huge potential. You will have an opportunity to introduce new benefits and look at how this is communicated to improve engagement and retention because it is a strong USP in comparison to their competitors.
The recruitment of new partners will be important so you will need to identify and research prospects and bring the strategy to life with targeted campaigns utilising the CRM.
It would help if you are confident in digital marketing tactics because you will be looking to develop and execute digital marketing strategies, including PPC, SEO, social media, email, and affiliate marketing.
If this sounds like your next challenge, please apply today or contact James Robinson for further details.
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