We are seeking an experienced and visionary Marketing Director for a leading UK technology, specialist. This is a rare opportunity to shape the future of a well-established, high-growth company undergoing significant transformation.
As Marketing Director, you will play a pivotal role in driving the company's ambitious growth strategy. You will be responsible for developing and executing comprehensive marketing strategies that align with business goals, enhancing brand visibility, and expanding market share across diverse sectors. Your leadership will be crucial in building and managing a high-performing marketing team, fostering a culture of innovation, accountability, and customer focus.
Key Responsibilities:
- Develop and implement marketing strategies that drive growth, enhance brand equity, and expand market presence. Collaborate with the Senior Leadership Team to align marketing initiatives with broader business objectives.
- Lead and mentor a dynamic marketing team, ensuring the development of talent and clear career progression. Foster a results-driven environment that encourages creativity and innovation.
- Oversee the development and execution of go-to-market strategies, including market segmentation, product positioning, and value proposition development. Drive targeted multi-channel marketing campaigns that resonate with key audiences.
- Elevate the company's brand across all platforms, ensuring consistent messaging and positive perception both internally and externally.
- Manage marketing budgets effectively, ensuring optimal allocation of resources to maximize ROI.
- Conduct thorough market analysis to stay ahead of industry trends and competitor activities.
- Lead the digital marketing strategy, focusing on enhancing the company's online presence.
Key Qualifications:
- 8+ years of marketing experience with a proven track record in strategic leadership
- Strong ability to develop and execute successful marketing campaigns across multiple channels
- Expertise in public relations, brand management, and stakeholder engagement
- Experience in budget management and ROI-driven marketing strategies
- A growth mindset with a passion for driving business success through innovative marketing