Fixed Term Contract until 31 March 2025.
Location: Hybrid role - requirement to travel to the office in Melton Mowbray at least once per week for team meetings. Travel may be required for company wide activities, programme events and team meetings.
Primary Job Purpose
Supporting the delivery of programme marketing initiatives across the Midlands and North, specifically digital marketing activities to enhance brand awareness of a variety of business support programmes. This role will work collaboratively within the wider marketing team whilst proactively engaging with programme stakeholders both internally and externally.
Main Areas of Responsibility
The Marketing Assistant will provide support as a central marketing resource for Oxford Innovation Advice, focused on managing our social media presence across all UKSPF programmes, email campaigns and promotional activities delivered online.
The role will also be responsible for the delivery of some internal and external communications, including website and content creation.
Activity will include but not limited to:
- Engage via social media platforms used to promote our business support programmes.
- Develop and implement effective social media plans to enhance programme brand visibility and engagement across various platforms – specifically LinkedIn.
- Monitor social media trends, and share new tactics with the wider marketing team.
- Engage with online communities that add value to programme brand awareness.
- Proactively respond to comments and enquiries promptly, and maintain a positive brand image.
- Collaborate with the wider marketing team to ensure consistency in messaging and branding across all social media channels.
- Working with the Marketing Executive and Managers to support activity related to programme marketing plans.
- Working with programme delivery teams to coordinate a schedule of content.
- Liaising with both internal and external stakeholders to ensure schedules and timescales are reached
- Prepare monthly performance analysis reports of social media and marketing activities.
- Providing value add where applicable to company reputation.
- Collaborate with the rest of the Marketing Managers within the company – this to include weekly meetings and monthly best practice sessions.
- Support future company initiatives and projects
- Track key marketing metrics and be able to report on marketing ROI.
Skills & Experience
Highly motivated, flexible self-starter with excellent organisation and communication skills, robust analytical skills and good attention to detail, alongside:
- Minimum of one years' marketing experience.
- Experience of managing a wide variety of social media platforms – specifically LinkedIn.
Skills:
- Technical ability.
- Ability to work to tight deadlines (accurately and quickly).
- Ability to adapt to changing timescales.
- Highest standard of organisation.
- Ability to communicate clearly at all levels.
- Self-starter able to work on own initiative and organise time.
- Excellent organisation, communication and inter-personal skills.
- Good numeracy skills.
- Confident team player prepared to be flexible to meet team requirements, including travel, hours and scope of work.
- Ability to reflect and identify areas of improvement.
Experience:
- Experience of managing social media pages
- Experience of developing targeted campaigns specific to client groups and specific service offerings.
- Experience of developing and maintaining website content.
- Professional use of social media platforms.
- Knowledge of support and funding for businesses in the UK
About Us
Oxford Innovation Advice is a dynamic and fast growing company where a culture of constant innovation and mutual respect delivers bottom line results from within a stimulating and challenging working environment. Part of SQW Group, our sister divisions provide flexible office space for start-up and growing technology companies, Angel investment networks and co-investment fund management plus public policy and economic development consultancy services in the UK, Europe and Asia. We are an equal opportunities employer and welcome applications from candidates of all backgrounds.
Our closing date for applications is Wednesday 31 July 2024. We reserve the right to appoint prior to this date, therefore applications should be submitted as soon as possible.