Our Client
Our global iGaming client has a multi-million-pound search budget focused on the UK, Spain, Canada, and LATAM with plans to enter many new markets in Q4 and 2025.
The successful Paid Social Manager will be responsible for managing, optimising and developing full-funnel Paid Social campaigns across multiple markets, but will focus on new markets such as Greece, Brazil and the USA.
The Role of Paid Social Manager
This role will involve overseeing the development, execution, and optimisation of our clients paid social campaigns across various platforms and markets directly supporting the Senior Paid Social Manager. The ideal candidate will have a strong analytical mindset, excellent communication skills, and a proven track record in Paid Social management.
The role is performance-oriented and requires someone who can multitask between measuring data, briefing in new creative, content analysis and reporting insights to stakeholders. Our client is looking for a results-driven team player who wants to grow accounts profitably, communicates excellently and has an interest in staying abreast of industry trends.
Key Responsibilities:
- Take responsibility for designated markets, managing the paid social channels. Tasks include briefing in creative, publishing assets, targeting set-up, optimising campaigns and routinely reporting results.
- Working with fellow Paid Social Managers and Country Managers globally to help plan, deliver and execute successful monthly, quarterly and annual marketing plans for Paid Social channels.
- Coordinate with digital marketing and marcoms/creative teams to produce creative assets including visual images and video plus copywriting.
- Analyse successful ads to recommend and initiate A/B testing models in multi markets across different platforms.
- Measure campaigns in line with CPA and CLV targets. This includes bottom of funnel customer acquisition campaigns and higher funnel campaigns which are evaluated on softer brand related metrics.
- Responsible for developing complex strategies but also be able to explain them to nurture junior members of staff and non-digital stakeholders.
- Liaise with data side of the marketing team to ensure tracking is set-up optimally. Implement tracking links and landing pages to ensure all published ads are fully functional.
- Absorb overseas market nuances and understand how different cultures and audience behaviours feed into marketing strategies beyond the UK.
- Review competitor paid social ads for inspiration and insights related to what you do, and present quarterly insights to relevant stakeholders.
- Identify opportunities for increased automation and efficiency through advanced technical solutions
- Leading internal and external meetings related to your managed work.
- Lead reports for your campaigns on weekly, monthly and quarterly basis, including the Quarterly Business Review among stakeholders.
- Develop forecast and mid-year reforecast projections based on trends and expectations for your managed campaigns.
Qualifications and Key Skills:
A candidate familiar with or with experience in iGaming (sports betting / casino) products stepping into a senior role with an expectation of delivering profitable results.
- Minimum 3+ years of experience in Paid Social campaign management.
- Proficiency in Meta and similar platforms with a strong understanding of campaign setup and optimisation.
- Experience with creative briefing, ad testing methodologies, and bid management strategies.
- Ability to work independently and collaboratively in a fast-paced environment.
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Strong communication and presentation skills, with the ability to articulate complex concepts to diverse stakeholders.
- Experience in the iGaming industry, including compliance knowhow.
- Experience working with Tableau or digital visualisation tools.
- Experience using Appsflyer.
- Sound understanding of Paid Social platforms (Meta/X/Snap) and their features (Advantage+, VBO)
- Demonstrable experience working with in house creative teams to develop engaging social content that drives results
- Strong organisational skills and experience of balancing multiple projects at once
- Familiarity with Microsoft products to report results - Excel, PowerPoint and Word.
- Proficient at working on performance reports with the ability to present then naturally.
- Ability to work reliably in a busy team - build relationships with members of teams internally and any external agencies.
- Experience working with multi-nationals, able to assimilate with relevant cultural and regulatory differences.
- Sufficiency managing five-and-six-figure budgets over extended periods, plus any relevant experience working in LATAM or US markets
- Confident, seeks initiative and bold to try new things.
- Experience in the Greek market is preferable but not essential
Benefits:
- A fantastic team and company environment which encourages learning and career development, while also having fun social activities, keeping everyone bonded, energised and motivated.
- Hybrid working, 3 days in the office, 2 from home
- Annual Bonus
- Healthcare and pension