You will be responsible for setting out the clear plans and strategies of spend across the digital channels, optimising the budget in driving acquisition for the business.
Client Details
An established UK brand in the Travel/Leisure sector who continue to innovate and prioritise their customer's needs.
Description
- Develop and roll-out plans to drive optimal acquisition and performance across direct digital channels
- Responsible for developing the Paid Search and SEO strategies to deliver the commercial outcomes
- Manage 3 digital agencies (SEO/Affiliates/Paid Search)
- Own the digital roadmap working closely with internal and external stakeholders
- Maintain trading performance taking the necessary actions to improve as and when needed
- Use the relevant insights from the wider business to inform on plans/strategies
- Keep abreast of the latest industry trends/technologies to proactively drive the trading activities
- Identify opportunities for new revenue streams through strategic partnerships
Profile
As a successful Digital Acquisition Manager you will be:
- Educated to degree level in a related discipline (business/economics)
- Minimum 5+ years experience in digital marketing with a focus on SEO
- Highly numerate and data driven
- Experience in managing budgets and controlling costs
- Worked in an agency environment (desirable)
- Strong communicator who can influence all levels of stakeholders
- Extensive experience in managing agencies to optimise acquisition initiatives
Job Offer
- Competitive Basic Salary
- Performance-based bonus scheme
- Private Healthcare
- Life and disability insurance
- Discounted travel to work schemes
- 25 days holiday
- Volunteering Days