Sitting at the heart of the global events community, Mash Media is the leading news brand for everything related to events across the globe, owning a whole selection of media properties & events that serve and report on the newest things in festivals, exhibitions, sporting events, conferences and more.
Always pushing boundaries, Mash Media is a very young company in both mentality and workforce - an incredibly social place and a complete meritocracy - quick progression in profile, responsibility and salary is openly available to anyone with a great work ethic, and a passion for events.
The News Correspondent role here at Mash is a relatively new one, and is job split largely between research and investigative journalism. This person's core responsibilities would be to source, write and edit interesting news pieces for the audience of over 100k event professional subscribers that we hold.
Key aspects of the role are laid out below:
Responsibilities:
- Writing of script for weekly round-up videos
- Collecting and curating of segment specific news for the round-ups, newsletters, and website
- Reposting with comments on relevant social media channels
- Maintenance of relationship with key industry associations & contributors within your segment
- Regular reading of industry whitepapers, research, and statistics within your market segment
- Generation of new content and feature ideas within your subject matter
- Using SEO to drive traffic to our content pieces and website
- Understanding social media to further amplify content through our networks
KPIs:
- Timely broadcasting of breaking news and interviews (within 72 hours)
- Timely delivery of content pieces to marketing ahead of weekly and monthly newsletters
- Timely writing and posting of weekly and monthly features
- Consistent growth of your personal contact database in HubSpot
- Monthly report on your pieces engagements to be delivered to your line-manager
- Attendance of at least 3 relevant events per month
- Timely writing and publishing of a minimum of 4 high quality long form pieces per month on your subject area
- Timely vetting, proofing, and publishing of a min of 8 high quality press releases pieces per week on your subject area
Success measurements:
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Social Media
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Impressions/Views per post
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Engagements per post
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Website
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Impressions per story
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Engagements per story
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Overall web traffic
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Average reading time
Skills required:
- SEO
- Writing
- Proofing
- Networking
- Microsoft (outlook, excel, word, PowerPoint)
- Diary management & communication
- Design (basic level)
- WordPress
- Engagement reporting & analytics
Software to learn how to use on the job:
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Captions.AI
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Canva
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GoogleAnalytics
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ChatGPT
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Copywriting & script writing
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News & content sourcing/curation
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Proofreading
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DALL-E
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News automation (pulling stats into list form pieces)
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HubSpot
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Calendars
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Contact saving and maintenance
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Building and sending emailers
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Building contact lists
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Creating and sending sequences
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Social media reporting and analytics
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Email reporting & analytics
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Social Media
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Poll creating
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Paid content amplification
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WordPress
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Creating, editing & uploading news stories to the website
The role is primarily office based in Kingston upon Thames; however we do encourage all of our team to get out to as many events as possible to keep your week's fresh, and embed yourselves in what is an incredibly vibrant and innovative industry.
We're forward thinking with our working hours, always providing opportunities for additional time off subject to achievement - regular working hours for the role are 9am-5pm Monday-Thursday, and 9am-1pm on Fridays.
If you're a person that is actively interested in events, AI, travel, community and a meritocratic set up to progress with, then this role is perfect for you.