PR Manager
Bath
£40k p.a
Our client, a prestigiou law firm, has an exciting opportunity for a PR Manager to join their Marketing and Business Development team!
The role:
- The PR Manager will be responsible for managing the firm's PR and external communications strategy and strengthening its brand by delivering campaigns using a range of channels.
- Securing PR for the firm, to enhance the firm's reputation and strengthen its brand.
- Develop and implement PR plans with specific work groups in conjunction with the wider marketing team.
- Copywriting, editing and proofing of external communications, including press releases, literature, presentations and relevant content for the website and social media.
- Keep a close eye on the media and liaise with fee-earners for opportunities to comment on reporting trends and breaking news within target areas.
- Managing the firm's media monitoring (in conjunction with third parties) selecting appropriate coverage for internal communications.
- Track and analyse PR campaigns, reporting on the results and providing insights to senior management.
- Supporting and coaching fee earners in handling and working with the media.
- Managing relationships with trade media.
- Supporting the development of the firm's thought leadership programme.
- Supporting the Director of Marketing with reputation management.
Key skills/ experience:
- Passion and aptitude for media relations
- Proven track record in PR at a senior level (PR Executive or recently appointed PR Manager's ideally)
- Excellent interpersonal and written communication skills
- Experience with CRM systems
- Ability to adapt style and tone to engage the audience
- Experience within a law firm is desirable