Brand Marketing Manager
Are you a seasoned marketing professional with a proven track record in driving brand growth and engagement? Our client is seeking an innovative Brand Manager to join their dynamic team in Doncaster (we can offer hybrid working). In this role, you will develop and execute cutting-edge brand strategies, manage impactful marketing campaigns, and collaborate with key stakeholders to boost sales and distribution. With a focus on creative communication and data-driven insights, you'll have the opportunity to shape the brand's future, identify growth opportunities, and ensure adherence to brand standards. If you're ready to take on a challenging and rewarding role in a vibrant environment, we want to hear from you!
Key Responsibilities
- Develop and implement a communication plan to grow brand awareness and sales, adapting based on performance data.
- Collaborate with internal teams to ensure marketing plans align with commercial goals (sales/distribution).
- Work with stakeholders to deliver marketing plans and incorporate feedback.
- Manage all aspects of the brand, including promotions, range development, marketing communications, and print/digital campaigns.
- Analyse marketing data (consumer, shopper research) to identify growth opportunities in brand penetration, distribution, and trial.
- Create and maintain brand manuals to ensure brand consistency across marketing materials, updating as market demands evolve.
- Manage marketing agencies to deliver plan objectives.
- Manage the marketing budget.
Key Requirements
- 5+ years of experience driving growth through communication and engagement.
- Experience developing marketing materials that adhere to brand guidelines.
- Excellent understanding of creating targeted marketing campaigns for diverse audiences.
- 5+ years of experience in marketing with a strong ability to manage complex communication channels.
- Expertise in digital marketing communications.
- Creative appreciation and ability to discuss and improve creative ideas.
- Excellent communication, persuasion, and influencing skills.
- Project and campaign management expertise.
- Budget management skills with a focus on optimizing spend.
- Understanding of agency roles and ability to secure optimal support.
- Ability to manage a busy workload and meet deadlines.
This role is a hybrid role based in Doncaster 2-3 days a week.