£50K/yr to £70K/yr
England, United Kingdom
Permanent, Variable

Brand & Customer Marketing Manager

Posted by Reed.

Brand & Customer Marketing Manager - Ecommerce/Retail company

  • Location: Swindon, Wiltshire
  • Job Type: Full-time, Permanent

This client is an "office-first" business so you must be in a commutable distance of their offices based in Swindon.

REED Marketing & Creative are pleased to be working with a key client in the Swindon area who are looking for a new Brand & Customer Marketing Manager to join their business. The company are a growing ecommerce retailer, and this role will be an exciting opportunity for a motivated marketing professional with strong brand experience, commercial acumen and creative expertise to shape their brand identity and drive their marketing strategy.

This client is looking for a seasoned operational expert who still remains "hands-on" for all creative aspects of a business and can lead by example. It will be managing a team of two Designers as well as an external freelancer and creative agency. This is a unique opportunity to work directly with the Senior Leadership Team, with the autonomy to bring your brand vision to life. They are a passionate, innovative, and growing team and are excited to welcome a senior creative and marketing manager to join their team.

Day-to-day of the role:

  • Full ownership of the creative direction and management of the design team and external creative agencies.
  • Oversee the development of creative brand assets, including content, visuals, product imagery, and promotional materials.
  • Develop and execute comprehensive brand and customer marketing strategies to enhance brand awareness and customer engagement.
  • Manage the brand platform and story, ensuring alignment with their values and maintaining consistency across all channels.
  • Lead brand communications and activation across multiple channels, including visual merchandising, organic social media, customer care, digital, and ATL communications.
  • Manage and optimise the customer journey, ensuring a seamless and engaging brand experience from awareness to purchase and beyond.
  • Act as the brand custodian, working cross-functionally to ensure brand consistency and alignment with business objectives.
  • Analyse market trends and the competitive landscape to inform marketing strategies and identify growth opportunities.
  • Drive customer insight projects with established research partners to ensure their marketing strategies stay relevant and exceed customer expectations.
  • Monitor and report on the effectiveness of brand marketing campaigns, using data-driven insights to refine strategies and improve ROI.
  • Manage relationships with external partners, agencies, and vendors to ensure high-quality deliverables.

Required Skills & Qualifications:

  • Proven experience in creative direction, brand management and customer marketing, preferably in retail or e-commerce.
  • Strong expertise in developing and implementing multi-channel marketing strategies.
  • Excellent analytical skills, with the ability to interpret data and make informed decisions.
  • A creative mindset with a strong eye for design and experience leading branding projects.
  • Strong project management skills, with the ability to manage multiple priorities and deadlines.
  • Exceptional communication and interpersonal skills, with the ability to inspire and manage teams effectively.
  • A proactive, hands-on approach—comfortable rolling up your sleeves to get the job done.

Interested? Apply online today or contact Jo Aldred at REED Marketing & Creative for more information.

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