Job Title: Sales and Marketing Executive
Location: Holborn, London
Salary and Benefits : £27,000 - £35,000 per annum (previous sales and marketing experience required)
- Annual performance bonus
- Paid birthday leave
- Work from home Fridays
Job Type: Full-time, Permanent - 4 days in office (work from home Fridays)
An exciting opportunity for an experienced Sales and Marketing Executive to join a leading Senior Partner Practice of St. James's Place, and also supporting other holding companies in different industries.
St. James's Place Wealth Management plc (SJP) is a leading, and highly regarded FTSE 100 UK Wealth Management company which distributes a range of investment and retirement products and financial solutions to a high-net-worth client base.
The Role:
The role is for a Sales and Marketing Executive with experience in the industry, who specialises in using social media, running campaigns and events (both virtual and in-person) to generate brand awareness, engagement and leads/building partnerships. You'll be creating social media content, managing campaigns, and planning/running events to achieve marketing and sales goals.
You will be developing relationships with other business's, approaching decision makers and presenting our business proposal, and successfully appointing new Business Partners for the Business, and managing those relationships going forward.
Key Duties:
Marketing Management:
- Lead the implementation the practice's marketing strategy and content marketing plan to strengthen the relationship with existing clients and attracts prospective new clients
- Manage the practice's brand presence across approved channels including the website, socials, search and print;
- Create and maintain adverts and advertising material, including the distribution to clients and new prospects;
- Preparing, formatting, and editing a range of documents in Canva
- Creating and interpreting a variety of reports within Salesforce, a key focus on key marketing campaigns;
- Organising and planning the production of all major marketing materials by working closely with printers and other involved parties
- Familiarizing yourself with all products and services offered by our company
- Contributing towards team success; recommending improvements to systems and processes where necessary;
- To support research to identify new markets and customer needs
- Report on data and present back to the team
- Work closely with the rest of the marketing department to develop bespoke campaigns to relevant prospects
Social Media Management:
- Develop and implement a comprehensive social media strategy to achieve brand awareness, audience engagement, and lead generation
- Create compelling social media content (text, images, videos) across various platforms (e.g., Facebook, Instagram, Twitter, etc.)
- Manage and monitor social media channels, responding to comments and messages in a timely and professional manner
- Analyse social media performance metrics and identify opportunities for improvement
- Using social media to build relationships with potential clients
Lead Generation & Partnerships:
- Managing important lead generation projects
- Manage the day-to-day account nurturing process to help onboard new practice partnerships
- Ownership of the weekly and monthly lead reporting function, evaluating and measuring the effectiveness all marketing campaigns and produce relevant management information with which to inform future strategies
- Document, track and monitor all leads and activities in our CRM
- Coordinating with other departments within the company so that all leads are followed up on and dealt with appropriately
- Creating and developing strong strategies to develop opportunities to work with other Business's
- Approaching and calling other Business's to introduce our business proposal, with the end goal to be booking appointments with the Partner
- Developing strong relationships with decision makers and other operators through regular contact with key influencers
- Presenting our Business proposal to other Business's
Knowledge and Experience:
- 2 years of marketing/lead generation/ sales experience preferred
- Financial advice industry experience is preferred but not essential
- Good level of IT literacy is essential, as you'll be required to document your sales activity and pipelines in a CRM system
Please click on the APPLY button to send your CV and Cover Letter for this role.
Candidates with the experience or relevant job titles of; Head of Marketing, Brand Manager, Marketing Campaign Manager, Marketing Supervisor, B2B Marketing, Senior Marketing Coordinator, Digital Marketing, Social Media, Digital Media, Marketing Strategy Manager, Group Marketing Manager, Marketing Specialist will also be considered for this role.