EMEA Marketing Demand Generation Specialist - London/Remote
Gibbs Hybrid is looking for an accomplished EMEA Marketing Demand Generation Specialist who will own the EMEA digital demand generation programs across the portfolio and support the UKI Field Marketing team with event management. Your core focus will be managing digital channels with our local digital agency, and increasing performance and growth across the funnel, generating quality leads, converting pipeline, and driving business impact with partners in Sales. You will work cross-functionally with global content marketing, digital marketing, field marketing and a digital agency, to build effective, efficient programs.
- Serve as in-house expert across all demand generation tactics - planning and execution to strategy and reporting whilst working with our external agency
- This would include content syndication; 3rd party webinars and outbound telemarketing campaigns. Provide regular campaign reports, updates, and optimization recommendations to the team's external partners. Stay up to date on best methodologies, industry trends, and strategies in the paid social landscape educating the greater team as you learn. Research new, innovative tactics that enhance campaign operations and increase digital business impact
- Help field marketing with communications out to sales regarding upcoming events
- Potentially support onsite at tradeshow events. Setup landing pages and email campaigns promoting the events
Essential
- Extensive experience of driving business impact through digital marketing, preferably within the B2B or SaaS industries
- Cross-Channel Coordination: Understanding how different digital channels interact and being able to coordinate strategies across channels for cohesive and integrated marketing campaigns.
- Agency management/ Budget Management and ROI Analysis: Analysing ROI (Return on Investment) for campaigns.
- Exceptional communication skills and a collaborative/team mentality
- Strong analytical mind, driven problem solver, and a curious to understand the why as well as the what. Proficiency in Excel & PowerPoint
- Proficiency using data visualization tools such as Power BI
- Fluent in written and spoken English
- Experienced using Salesforce
- Understand what Eloqua is and has some experience using the tool
- Proficiency in German or French is a plus
Click Apply now to be considered for the EMEA Marketing Demand Generation Specialist - London/Remote role