Marketing Manager
Job Purpose:
As Marketing Manager, you'll play a key role in developing and delivering the marketing strategy for a portfolio of leading trade exhibitions and publications. You'll work with the marketing executive(s) to deliver great campaigns and develop great relationships with both internal and external stakeholders to ensure we maximise attendance, engagement, ultimately deliver brilliant events. You'll be confident in managing the various marketing demands across several products (exhibitions/conferences/magazines) utilising a structured and logical process and your communication skills and attention to detail will be second-to-none.
Main responsibilities
:
To develop and implement marketing strategy, positioning and key messages for a portfolio of events
Develop strategic audience development plans and ensure marketing communications accurately reflect event positioning and key messaging. Directing the messaging and finessing the audience proposition - good communication and writing skills are imperative
Take responsibility for leading and developing team members, setting objectives and managing performance
Manage budgets and provide regular reports on spend and optimisation
Develop, negotiate and manage key relationships and partnerships with industry and sector media
Oversee the execution of the marketing, promotions and communications campaign(s) and report on effectiveness and results
Report and analyse pre-reg data
Manage the creative/design process for marketing material – ensuring all comms are on-message
Work with the sales team to create sales campaigns, focused on both new client growth and increased client retention
Regularly review marketing plan, response rates/KPI's, attendee demographics, and industry best practices to ensure marketing efforts are effective and successful, making recommendations and adjustments as appropriate
Key duties:
Content creation: Drafting compelling copy for promotional materials, website content, social media posts, and email campaigns. Proof-reading and signing off all comms.
Campaign management: Planning, development, execution,and tracking of marketing initiatives across multiple platforms.
Research and analysis: Conducting market research, analyzing data, and preparing reports to inform decision-making and strategy development.
Leadership: Develop team members, coach and support, managing and improving performance
Collaboration: Working closely with cross-functional teams, including sales, operations, and design – building strong relationships and influencing upwards.
Event support: Lead on-site marketing activities during trade exhibitions, including signage placement/visitor experience, gathering testimonials, building client relationships etc.
Key skills required:
Strong team leaderships skills – coaching mindset
Excellent written and verbal communication skills.
Strong organizational and time management abilities, with great attention to detail.
Strong IT skills including Microsoft Office, social media scheduling tools, website CMS systems, Email Service Providers/CRMs etc.
Excellent understanding of digital marketing principles and platforms, including Google Analytics.
Analytical mindset with the ability to interpret data and derive actionable insights.
Creative thinking and problem-solving skills.
Ability to work effectively at pace on multiple projects.
Flexibility and adaptability to changing priorities and deadlines.
Being hyrbid, this role will require you to be in the Surrey office at least 3 days a week.
Due to volume, we are only able to respond to successful applications.
If the above sounds like you, do not hesitate to apply now!