Working for a long-established and well-recognised consultancy near Marlow, you will join a dynamic and highly regarded team known for delivering innovative events, respected publications, and industry-leading research.
This is an exciting opportunity to take full ownership of a varied marketing portfolio that includes international events, print and digital media, and research products. You will plan and execute multi-channel campaigns, drive brand positioning, and lead marketing strategies that engage audiences worldwide.
The role offers a salary of £35,000-£40,000 per annum depending on experience, hybrid working (3 days in the office, 2 working from home), and the chance to travel in the UK and internationally as part of your remit.
This is a fantastic role for an ambitious and self-motivated Marketing Manager ready to take the lead on an established brand while exploring new ways to reach and engage international audiences.
Key Responsibilities:
- Monitor the company's image in the marketplace and uphold brand values
- Develop and deliver integrated marketing campaigns to promote subscriptions, events, and publications
- Plan media activity, negotiate rates, and measure response to maximise ROI
- Build effective email marketing programmes with strong segmentation and targeting
- Oversee data management and maintain clean, accurate subscription records
- Evaluate live campaigns, troubleshoot issues, and optimise performance
- Manage the company's online presence, including website updates, SEO, and social media strategy
- Devise and implement marketing plans for international events and exhibitions
- Identify and select internal and external data to target key audiences effectively
- Manage paid search campaigns and track budgets
- Produce clear reporting on marketing metrics and performance for the Managing Director
- Lead development of online communities and engagement strategies
- Work with editorial teams to create engaging content and topical features
Experience Required:
- Minimum of 3 years' marketing experience across Events, Publishing, or Research portfolios
- Background in direct marketing, ideally within conferences or a B2B environment
- Strong knowledge of digital marketing, online product development, and new media
- Understanding of database marketing principles
- Experience managing campaigns across multiple channels and platforms
- Skilled in working with creative agencies, printers, and external partners
- Knowledge of CMS systems and web basics (HTML, JavaScript)
- Proficiency with email marketing tools such as Mailchimp
- Excellent writing skills for producing brochures, press releases, and marketing copy
- Ability to combine creative thinking with data-driven decision making
- A positive, proactive attitude and the confidence to drive forward new ideas
- Fluency in a European language is desirable but not essential