Website and Digital Fundraising Manager
Position: Website and Digital Fundraising Manager
Location: Remote, regular travel to London expected
Contract: Permanent
Hours: Full-time
Salary: £35,700 - £38,588 per annum
Closing Date: 8th July 2024 at 12pm
Please note we reserve the right to close the vacancy once we have received sufficient applications, so we encourage you to apply as early as possible.
About the Role
Now is an exciting time to join the organisation. You will lead on the back-end functionality of our website and spearhead our digital campaigns. In this role you will be leveraging cutting-edge tools and platforms to enhance donor engagement, supporter acquisition and supporter journeys, also supporting offline channels, creating a great supporter experience for anyone who finds the organisation online.
This role will ensure as potential supporters seek us out and/or visit our website as a result of seeing offline propositions, the messaging is consistent, and if they choose to donate, they have an excellent experience.
Key responsibilities include:
- Review our existing website and lead a project to transition to a new platform, including seeking a provider and implementation.
- Review and improve the online giving experience.
- Potentially recruit a digital content role to provide relevant content to engage our audiences.
- Main responsibility for the technical back-end functionality of the organisation's website, working closely together with the Digital Communications Manager who leads on content and front-end.
- Managing the relationship with the organisation's web-agency, scoping, and leading development projects.
- Work closely with colleagues to understand and ensure the best possible supporter experience and journey.
- Analytics and reporting.
- SEO optimisation.
- Email marketing.
About You
We are looking for a team player with a positive mindset and technical expertise in website management and digital fundraising.
You will need to have the following skills and experience:
- Proven Website management experience, excellent knowledge of working in CMS systems and leading on more complex back-end and development projects.
- Proficient in effectively using data analysis tools (Google Analytics, Tag Manager) and user experience optimisation tools (HotJar), to inform future website projects to optimise traffic and experience.
- Email marketing experience, proficient in using Mailchimp, writing copy and setting up more complex email journeys.
- Digital Fundraising experience, with a track record setting up digital advertising.
- Experience producing budgets, reporting variances against the plan and re-forecasting.
- Strong copywriter email content.
- Strong understanding of fundraising and the role of digital in supporting on and offline activity.
- Team player who enjoys working collaboratively with colleagues.
- Excellent interpersonal skills, with listening abilities.
About the Organisation
Established in 2006, The organisation is a UK-based, international charity dedicated to bringing solar power to rural communities in sub-Saharan Africa.
Currently, there are nearly 600 million people in sub-Saharan Africa living without electricity. When the sun goes down at night, families are reliant on dangerous and expensive forms of lighting, such as candles and kerosene lamps.
The organisation is pioneering innovative enterprise programmes that tackle poverty and climate change by providing access to clean, safe solar light to homes, clinics, and schools. To date, they have distributed over 2.3 million lights, directly impacting over 11 million people. Families across the continent can now rely on safe, renewable solar lights as the sun sets, but there is still a long way to go to achieve universal access to energy, and we are stepping up our efforts to ensure communities otherwise left behind will have access to solar energy, creating instant sustainable change for people and the planet.
How to apply
Applicants are invited to email their CV and a covering letter, explaining how their skills and experience meet each criteria in the person specification.
You may have experience in areas such as: Website, Digital Content, Content, Marketing, Digital Marketing, Social Media, Content and Media, Media and Content, Digital Marketing Content, Website Manager, Digital Content Manager, Content Manager, Marketing Manager, Digital Marketing, Manager, Social Media Manager, Content and Media Manager, Media and Content Manager, Digital Marketing Content Manager.
PLEASE NOTE: This role is being advertised by NFP People on behalf of the organisation.