Lead the development and execution of digital marketing strategies across B2B and B2C platforms to enhance brand engagement and drive conversion. Manage digital content, platforms, and campaigns using data-driven insights while collaborating with internal teams and external partners to deliver innovative marketing solutions.
Client Details
This role is with a medium-sized organisation in the retail industry, known for its commitment to innovation and customer satisfaction. The company is focused on delivering high-quality products and services and values a forward-thinking approach to digital engagement.
Description
- Develop and implement digital marketing strategies to drive online traffic and brand awareness
- Manage and optimise social media channels, email marketing campaigns, and website content
- Analyse digital campaign performance using analytics tools and provide actionable insights
- Coordinate with internal teams to ensure brand consistency across all digital platforms
- Identify trends and technologies in digital marketing to keep strategies current and effective
- Oversee paid advertising campaigns, including PPC and social media ads
- Collaborate with external agencies and vendors to enhance campaign effectiveness
- Monitor competitor activity and adjust strategies where necessary
Profile
A successful Digital Marketing Specialist should have:
- Proven experience in digital marketing within the retail industry
- Strong understanding of SEO, SEM, and social media marketing
- Proficiency with digital analytics tools such as GA4
- Ability to create and manage paid digital campaigns effectively
- Knowledge of content management systems and email marketing platforms
- Excellent attention to detail and ability to meet deadlines
- A data-driven approach to problem-solving and decision-making
Job Offer
- Competitive salary
- Generous holiday allowance and pension scheme
- Private healthcare coverage and performance-based bonus opportunities
- Hybrid working model with three days in Berkshire
- Opportunity to work in the dynamic retail industry with a focus on digital innovation