Your new company
My client is a leading Financial Services brand, with a long history of providing lending, wealth management and banking services to B2B and B2C customers alike. British-based, the group consists of multiple businesses and this role will be responsible for the digital marketing activities of 4 B2B brands. The Online Marketing Executive role is a permanent vacancy to be based at their Brighton offices, with hybrid working available.
Your new role
As Online Marketing Executive, you will work as part of the wider Marketing team, acting like an in-house agency to four busy B2B financial brands. You will take the lead on Online Marketing channels - maximising the performance of four company websites from analysis of site performance, search engine marketing, creating and managing content, and implementing UTM tracking to attribute the success of campaigns to specific pieces of content. Your role is key to the success of digital campaigns - working with the wider team to contribute ideas, analysis and tracking to ensure data capture and lead generation opportunities for each brand.
Pivotal to this role is SEO - the business relies on web-generated leads from traffic to the site. On-page and technical SEO play a huge part in heightening visibility of the various business units online and directing leads to data capture. You will review and develop the SEO strategy for several company websites, regularly reviewing keywords, including long tail and short tail keywords, to provide insight for securing strong SEPRs. You will implement changes based on the insights from the data gathered by MOZ and Google Search Console to improve the SEO performance across the websites, identify new ranking opportunities, and report on the technical health of websites.
In line with this, you will also manage the customer journey online, particularly using the CMS to publish and optimise content. You will undertake regular health checks of websites to identify improvements needed and implement changes to keep websites optimised, improving the user experience, traffic, and conversions. You will implement A/B testing campaigns to measure the response of users to the proposed changes, keeping the user journey at the heart of all activities.
What you'll need to succeed
You will have experience across Web and Online Marketing, and whilst this organisation is willing to train and develop your skills in less experienced channels (PPC, for example) you must possess a good understanding of, and interest in, SEO. This includes on-page (keywords, content, HTML tags, URL, Metadata, image optimisation and internal links) off-page (backlinks, listings, PR) and technical (page speed, site structure, sitemaps). You must be able to contribute to cross-channel digital campaigns with your knowledge of web and online channels and how that fits into the full picture, and possess strong project management, prioritisation and communication skills. You will ideally be able to create digital assets using the Adobe Creative Suite (InDesign, Illustrator, Photoshop), and must be able to work as part of a team to provide a joined-up marketing function.
Any experience with A/B testing, Google Analytics (GA4) and Salesforce would be beneficial.
What you'll get in return
You will receive a salary of up to £40,000 (dependent on experience) and benefits including 25 days' holiday + Bank Holidays, the ability to purchase up to an additional 5 days of annual leave per year, a generous pension scheme, an annual wellbeing day of leave, private healthcare, corporate gym discounts, and share schemes. There are also company and personal performance-related bonuses, and perks like Christmas parties and team days. The role is on a hybrid basis, a flexible working scheme balancing days in the office in Brighton with days worked from home (typically a 3/2 split).
What you need to do now
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