Role: UK Marketing Manager Lingo
Location: London
Pay Rate: £70,000
Start Date: ASAP
Duration: 12 Months
Position Overview:
We are seeking a dynamic and experienced UK Marketing Manager to lead the execution of marketing activities for Lingo across all channels, including digital, social, events, and CRM. This role is pivotal in increasing awareness, consideration, purchase, engagement, ROI, and business growth within the UK market. As a strategic thinker with hands-on implementation skills, you will collaborate with global and regional marketing teams, manage agency partners, and support the UK Marketing Director and Head of Marketing in delivering impactful marketing campaigns.
Key Responsibilities:
- Campaign Development: Define and execute compelling consumer campaigns, outlining propositions, benefits, and execution plans for the UK market.
- Collaboration: Work closely with UK and Global Lingo marketing teams and external partners to create and deliver impactful marketing campaigns.
- Alignment and Approval: Ensure all marketing activities are aligned and approved by relevant functions, including Medical, Legal, Regulatory, and Public Affairs.
- Creative Development: Create briefs for internal and agency partners to develop advertising ideas that drive business objectives.
- Insight Application: Partner with the Insights team to test messaging and value propositions, transforming market and competitor insights into effective marketing messages.
- Claims Development: Collaborate with Clinical and Regulatory teams to update and develop claims based on market research.
- Campaign Monitoring: Continuously monitor and optimize marketing campaigns to ensure positive ROI and effective spending.
- Compliance: Ensure all activities comply with corporate and divisional policies and procedures.
- Stakeholder Liaison: Maintain strong communication and alignment with global stakeholders.
Experience and Qualifications:
- Experience: 8-10 years in marketing with evidence of progression to higher responsibility levels.
- Competencies: Expertise in marketing planning, campaign execution and management, digital marketing, customer acquisition, e-commerce, CRM, events, brand awareness, and full-funnel stages through to purchase.
- Sector Experience: Experience in consumer health, health-tech, wearable, or pharma categories, with a preference for those with B2B and B2C experience.
- Work Environment: Experience in fast-paced startup environments and regulated sectors is advantageous.
Skills and Capabilities:
- Language: Fluent in English (oral and written).
- Communication: Exceptional communication skills.
- Detail-Oriented: Strong attention to detail and effective time management.
- Motivation: Ability to work independently and drive projects forward.
- Creativity: Openness to new ideas and ability to challenge the status quo.
- Collaboration: Ability to influence and align projects with others.
- Travel: Ability to travel internationally occasionally, if required.
- Location: Ability to work from the Central London office near Tottenham Court Road Station.
Why Join Us?
This is an exciting opportunity to be part of a forward-thinking company that values innovation and customer satisfaction. Join us to make a significant impact in the marketing efforts for Lingo and contribute to our growth in the UK market.
How to Apply:
If you are a strategic marketer with a passion for driving impactful campaigns, we would love to hear from you. Please submit your resume and cover letter to [email address] with the subject line "UK Marketing Manager Application - Lingo".
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