Location: Potters Bar, London, Bristol or Isle of Man (hybrid working options available)
Reporting to the Head of Operations, the role holder will ensure the marketing communications governance and oversight framework is in place for the creation and maintenance of new and existing communications across the Canada Life estate. They will be responsible for the day to day management of the Canada Life approval platform (Aprimo), providing technical support and training to business lines and SMEs across the organisation.
The role holder will also be responsible for owning a number of operational areas of the marketing team, including budget management, risk management and first point of contact for procurement.
They will have excellent relationships with key stakeholders across the organisation, including all business unit and Aprimo users, IT, business/functional SMEs, Marketing teams and the leadership team, and key 3rd parties suppliers such as Aprimo. The role holder will be comfortable influencing at all levels, with a strong commercial understanding.
Key Accountabilities/Responsibilities
- The day to day Aprimo User Support and System Management - Build and maintain a strong understanding of Aprimo and the Canada Life workflows, DAM and P&S models. Responsible for training new users and support existing users as required, regular reviews of the systems and user activity to spot and triage, and manage user profiles
- Aprimo Technical Support - To support the maintenance of Aprimo's processes and oversight. Develop launch plans and support the operational team in managing any releases or system changes. Development of bespoke user reports across all business units to support reporting and governance framework.
- Budget Management - Lead the annual budget management process for Marketing, using a combination of the plan and spend functionality within Aprimo, as well as working closely with finance to ensure budget templates, submissions and deadlines are met. Work closely with marketing cost centre managers to meet monthly, quarterly, annual finance deadlines, and the finance business partner to ensure budgets are tracked, reported correctly.
- Risk Management - manage marketing risks using the Canada Life risk framework. Ensure risks and controls are effectively managed in the first line, risk events captured and closed according to CL policy and systems, quarterly risk reviews are completed as defined in risk framework, marketing risk and governance attestations completed on time, and Risk KPIs reported on monthly basis. Represent marketing at appropriate risk forums
- Project support - work closely with Marketing Project team and Marketing Operations function to support the scoping of requirements, build, delivery and evaluation of key projects to support project roadmap. Will work closely with multiply stakeholders across the organisation to delivery to clearly defined project objectives and KPIs
- Work closely with stakeholders in other departments as required, such as distribution, proposition, risk, legal and compliance, and external stakeholders and 3rd parties when required, and represent marketing when needed on projects, working groups and in other forums
- Marketing lead for procurement, working closely with the relevant teams to manage existing and onboard new suppliers. You will be responsible for ensuring the procurement framework is followed, strong relationships are built and maintained across the supplier chain, and relevant systems used to ensure all suppliers continue to meet the needs of the organisation.
Who You Are
- A senior marketer with a background in financial services and knowledge of intermediated distribution
- A strategic thinker and decision maker with strong influencing skills who can quickly build credibility with stakeholders at all levels.
- Strong project management skills, with the ability to manage multiple projects, budgets and deadlines. Experienced in developing and delivering robust processes and ways of working, managing risks and issues, reporting and evaluating effectiveness
- Excellent stakeholder skills, and adept at winning support from a wide range of people,
- Strong analytical skills, with the ability to use data to make informed decisions and continuously improve processes and practices
- A positive mindset with strong self-motivation and resilience, a flexible and proactive approach to tackling problems, and comfort at managing several tasks to often challenging deadlines
- Experience of working at a senior level in a regulated environment and taking responsibility for reputation and risk, reporting to leaderships teams.
- Experience of managing/owning risk at a functional level
- Experience of managing projects or complex programmes
- Experience at managing annual marketing budgets with values up to £8m
- Ability to demonstrate exceptional judgement, with a strong commercial understanding.
Qualifications
- Degree level education or equivalent
- Marketing qualification - CIM or equivalent
- Project Management qualifications