Marketing Campaign Manager
Hythe
Hybrid working
Permanent, full-time
The Role
We're seeking an experienced Marketing Campaign Manager to join the team in a newly created role.
This position is ideal for a data-driven Marketer who enjoys working with data, getting involved in marketing operations and CRM, has hands-on skills building and managing campaigns in HubSpot, and is skilled in analysing and reporting campaign results.
This is a pivotal role in their growth strategy, focusing on improving lead sources, creating and executing campaign workflows, and driving key decision-making based on marketing campaign data. The successful candidate will work in a small team and closely with the senior leadership team and sales teams in a revenue-focused, digital campaign management role.
Key Responsibilities:
- Lead end-to-end marketing campaigns from workflow builds, and campaign monitoring, to post-campaign analysis using HubSpot.
- Analyze and improve lead sources across digital platforms
- Develop and execute full-funnel campaigns to build pipelines within target industries
- Focus on commercial outcomes, developing ideal customer profiles, and engaging messaging
- Manage project timelines, resources, and budgets
- Plan and measure A/B tests, brainstorming innovative growth strategies
- Define and track campaign metrics to ensure business impact
- Act as a trusted advisor to sales and product teams
- Communicate campaign strategy and results with stakeholders
- Manage and track leads working in close collaboration with sales
- Conduct data analysis to identify trends and opportunities for improvement
The Ideal Candidate:
- Proven experience in B2B digital marketing and campaign management
- Strong analytical skills with the ability to make data-driven decisions
- Experience in executing commercial outcome-driven, end-to-end marketing campaigns
- Experience building, optimising, and managing campaigns in HubSpot
- Ideally experience with HubSpot Hubs (not essential)
- CRM and marketing operational skills and advantage
- Experience working in partnership with digital marketing transformation agency an advantage
- Exceptional project management and stakeholder engagement skills
- Ability to craft compelling stories and effective messaging
- Thrives in a test, measure, and improve culture
- Passion for making a difference in a fast-paced, agile team
- Confident in taking on this role with minimal training, ready to add value immediately
- Understanding of SEO, Google Adwords, and social media (hands-on management not required as these are executed by a different team)
What We Offer:
- Competitive salary negotiable dependent on experience
- Hybrid working options and open to discuss
- Laptop / Screens provided
- Friendly team and transparent company structure
- Flexible working culture
- Strong financial backing and recent cash injection for the marketing department
- Impressive company growth expectations
- Great future scope for personal and professional development
Why Join Us?
- Be our first dedicated marketing hire, shaping our marketing strategy from the ground up, and getting stuck in with optimizing HubSpot activities.
- Work in a collaborative environment where you can learn, thrive, and make a significant impact
- Opportunity to make both strategic and tactical contributions to our growth journey
- Join a company with a strong vision and the resources to achieve it
- Benefit from internal support for specialized areas in performance marketing
Start Date: Immediate requirement. We're open to candidates available to start before or after the Christmas period.
Armstrong Lloyd is a marketing specialist recruitment services provider. We specialize in the B2B SaaS space and have a variety of similar jobs available. We offer a personal service that will give you the best possible outcome in the recruitment process.