Public Sector Marketing Manager
Location: London
Length: 12 Months
Rate: £46.15 p/h PAYE (Approx. £95.9K Per annum)
Hours: 9am – 6pm
This client is a top 5 tech giant and one of the world's most popular search engines. This is a hybrid role, so you will split your time between home office and the clients offices in central London. On-site you will be able to access their amazing facilities and quirky working spaces, as well as free breakfast/ lunch/ dinner, on-site gyms, outdoor spaces and roof gardens, wellness rooms and sleep pods.
Job description:
- Drive marketing related outcomes for one or a few projects/products as a key contributor by proactively taking initiative to kick off work streams and projects.
- Drive and guide the user research, market analysis, and insights to make valued business recommendations to cross-functional partners on products and features.
- Develop critical user journeys for future and active consumers and a cohesive user lifecycle strategy in collaboration with cross-functional stakeholders.
- Define critical opportunities to drive step-changes in user growth, increase user engagement with new product features, and drive user adoption of existing features.
- Develop and execute marketing strategy and plans, working closely with sales and marketing leadership.
- Contribute to project scoping and manage project priorities and allocation of technical resources within the project.
- Set challenging but achievable goals and measure success logically.
- Generate and structure a plan and strategy to execute on a project and approach.
- Take the lead to manage competing stakeholder interests and priorities while keeping relevant parties (manager or stakeholders) in the loop on potential issues.
- Proactively and systematically identify and propose new opportunities while expanding beyond usual scope of expertise.
- Build new processes, procedures, methods, tests, and features with foresight to anticipate and address future issues.
- Propose solutions and new ideas to drive work forward.
- Dig in and understand the detailed insights and big picture implications while understanding the strategic view.
- Influence across team(s) and areas of expertise with similar objectives to align resources and direction and scale work.
- Develop strong relationships, internally and externally, offering support and direction to team members.
- Mentor and guide junior team members in their work and help them to onboard.
- Act as a trusted partner to senior stakeholders and external partners in the product and feature development process.
- Provide guidance to and manage relationships with partners, agencies, or temporary, vendor, and contractors (TVCs).
- Guide the integration of multiple adjacent project timelines, goals, and objectives.
- Proactively develop industry or product landscape knowledge and stay up to date on the latest industry trends.
- Possess deep understanding of the nuances of specific product voices or goals that can be adapted to different communications as needed.
- Communicate and present confidently to cross-functional audiences and influence the direction of work through effective presentations. Possess a firm grip of new ideas, processes, and approaches critical to the role (e.g., AdWords for small- and medium-sized business marketing).
- Develop new and complementary skills to enhance current knowledge and expertise and apply them to team and existing work.
Core Responsibilities:
- Build inclusive culture
- Create product marketing content
- Develop product marketing content strategy
- Generate user insights
- Go-to-market strategy and planning
- Manage campaign and programs
- People inclusion
- Promote user engagement
- Provide product and industry expertise
- Segmentation, targeting, and positioning
Skills/Experience/Education:
- Brand management
- Campaign management
- Client/partner management/advising
- Consumer behavior
- Data analysis and synthesis
- Go-to-market activities knowledge
- Industry knowledge
- Ability to articulate key messages, features, and benefits to the target audience.
- Situational leadership