Your new company
Hays are representing a global engineering company to recruit a Senior Marketing Manager - Americas region, based in Cookstown with travel to the region required.
Your new role
As Senior Marketing Manager, you will work collaboratively with the Americas Business Development team, and other functions in the business to devise, implement, and assess the marketing strategy for the region. You will take the lead role in formulating the strategic marketing plan, driving implementation and evaluating its impact on the Americas markets. Responsibilities include:
- Develop and implement the regional marketing strategy to deliver regional lead generation and retention targets.
- Undertake research on customers, markets and (competitors and identify potential areas to invest in.
- Be a champion for and represent the interests of the region at internal and external stakeholder meetings.
- Work with third party agencies to bring this strategy to life.
- Manage the regional marketing budgets, in line with organisational policy and procedures, by projecting costs, determining necessary adjustments, reviewing expenditures and preparing written commentary on the budget and/or variations as required.
- Develop relationships with Preferred Partners, influencers, trade media and industry associations in region; build and maintain database of contacts in order to leverage relevant opportunities.
- Oversee & implement the planning and evaluation of all marcomms for the market in conjunction with inhouse and external agency support.
- Oversee & implement all regional comms and content development for owned digital channels in conjunction with Digital Marketing.
- Define marketing collateral requirements, managing production, such as project case studies, project videos and all literature, electronic media, site personnel and vehicles and promotional merchandise.
- Oversee the planning, implementation, and evaluation of all the company's attendance and speaking opportunities at all external events to include exhibitions, trade shows, conferences, masterclasses, technical presentations and open day events.
- Oversee the management of accurate databases for customers and prospects using company systems, supporting other business functions in their execution of this.
- Oversee the development and use of up-to-date databases to build relationships with existing and prospective customers to achieve annual revenue targets.
- Supervise information gathering or the compilation of statistics pertinent to the planning, execution, and evaluation of marketing plans; refining and adjusting activities, as required.
- Prepare & deliver reports, outlining progress against Marketing & Business Development KPIs.
- Ensure you are building consistency across the region in developing pipelines/opportunities to be used in building Business Development forecasts, as well as in the creation of dashboards/reports for both senior management as well as Business Development management.
- Adaption of plans based on market, company, customer insights & evaluation.
What you'll need to succeed
- Hold a relevant business or marketing qualification, or a business-related discipline
- Have more than 5 years marketing experience at Marketing Manager / Senior Marketing Manager level in a fast-paced working environment.
- Demonstrable experience marketing in or to the Americas region.
- Relevant experience of the sand and aggregate industry (preffered).
- Experience of dealer networks.
- Demonstrable lead generation experience.
- Demonstrable experience developing, implementing, managing and evaluating best in class through-the-line marketing strategies on a number of projects running simultaneously.
- Previous experience of applying creative and entrepreneurial thinking to marketing practices to achieve desired results.
- Previous experience of analysing marketing activity, developing and communicating a strategic plan through to Senior Management or Board Level.
- Experience of compiling and managing a budget.
- Experience of managing and developing direct reports.
- Be fluent in English and possess excellent communication skills both verbal and written with the ability to liaise with all levels within an organisation.
- Excellent interpersonal skills, with the ability to negotiate successfully whilst maintaining a collaborative approach.
- Proven organisational skills with the ability to effectively plan, organise & control daily workload.
- A track record of identifying and successfully implementing process changes.
- Clean driving licence.
- Right to work in the UK.
- Ability to travel across Americas market (>50%).
Desirable:
- Have a digital marketing qualification or working towards a digital marketing qualification such as the Chartered Institute of Marketing (CIM) or the Digital Marketing Institute
- B2B marketing experience or experience of working within a manufacturing environment (multi-site, multi-disciplinary, or having experience of delivering across a range of services in a changing environment).
- Experience of using an ERP and CRM system.
- Experience of content planning and creation e.g. technical papers, video, social media content.
- Proficiency in another language (Spanish, Portuguese, French)
What you'll get in return
Competitive salary - negotiable depending on experience, plus excellent benefits including hybrid working, pension, annual bonus, healthcare, learning and development opportunties and much more!
What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call Caitlan on .
If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion on your career.
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