Retail Digital Channel Marketing and Success Manager
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Remote
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£50k to £60k per annum
Are you an experienced Retail Channel Marketing & Success Manager? Our client, a worldwide leader in online protection are seeking a passionate candidate to join their EMEA Channel Success team. As part of this dynamic team, you'll play a crucial role in driving customer acquisition through one of their key retail partners: Amazon. Your focus will be on the joint end consumer in a B2B2C business model, ensuring their satisfaction and engagement across channel
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**Responsibilities
- Go-to-Market Strategies: Develop and execute strategies that generate revenue and acquire loyal customers for our security offerings through retail and digital partner channels, with Amazon as a prime partner.
- Data-Driven Marketing: Leverage performance data to make informed decisions. Measure ROI, ROAS, LTV, CAC, eCPM, CPA, and CPC.
- Localisation: Manage execution and upload of localised marketing materials on the Amazon platform via Vendor Central, PDPs, and IDQ checks.
- Agency Collaboration: Work closely with Go-to-Market agency and Amazon AVS/Brand Specialists.
- EMEA Integration: Align EMEA marketing strategies with retailers to drive online traffic to retail websites.
- Insights and Analysis: Gather product and channel insights, analyse marketing programs, and incorporate learnings for growth and retention.
- Asset Management: Keep sales tools up to date across company repositories.
- Strategic Influence: Lead through influence, persuasion, and data-driven decision-making.
Ideal Person
- Experience: 5+ years in strategic and operational channel/retail marketing for consumer technology products.
- Amazon Expertise: Proven results working with Amazon and associated services divisions.
- Analytical Skills: Superb hands-on analytical abilities.
- ROI Focus: Create marketing programs that increase revenue and drive customer acquisition, conversion, and retention.
- Security Software: Familiarity with security software and online customer acquisition, especially on Amazon.
- Project Management: Excellent project management, interpersonal, and organisational skills.
- Communication: Strong verbal, written, and presentation skills.
- Adaptability: Comfortable managing large, complex change efforts.
- Collaboration: Ability to co-create and work collectively with various business and technical teams.
This is a 6 month temporary maternity cover contract
Gi Group Holdings Recruitment Limited group of companies includes Gi Recruitment Limited, Draefern Limited, Gi Group Recruitment Ltd, INTOO (UK) Limited, Marks Sattin (UK) Limited, TACK TMI UK Limited, Grafton Professional Staffing Limited, Encore Personnel Services, Kelly Staffing Ireland Limited and Kelly Services (UK) Ltd. Kelly Services (UK) Ltd are acting as an Employment Business in relation to this role.
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