Marketplace Demand Specialist
Location: London
Length: 16th September – 31st December 2024
Rate: £36.06 p/h PAYE (Approx. £75K per annum)
Hours: 9am-6pm
This client is arguably the world's biggest online subscription-based streaming service, revolutionising the way the world consumes television shows and movies.
The Marketplace Demand Management team is part of the Marketplace Operations team within the Advertising organization. This is a team of experts who curates and executes inventory strategies that enables DSP buyers to make investments that best address their campaign objectives. The ideal candidate will bring ad tech and programmatic industry expertise, data driven problem solving, and stellar communication skills. They should be a proven high-performer in a fast-paced, demanding environment and have experience driving operational excellence. They will facilitate collaboration with DSP partners to drive demand, particularly with partner-led accounts and CTV marketplaces.
Key areas of responsibilities include:
- Collaborate with DSP partners to create demand, developing scaled mechanisms and playbooks to unlock new clients and grow high-potential opportunities.
- Own day-to-day inbound for always-on programmatic deals sourced by DSP partners, consulting on operational needs for programmatic campaigns and ensuring alignment with campaign objectives and client goals.
- Develop and scale operational best practices in a predictable and repeatable manner across DSP partners to enhance discoverability and facilitate effective buying for customers
- Partner with Sales Revenue teams to identify trends and health of always-on deals, such as spend, net new advertisers, growth, churn, and accounts ready for ‘graduation'; use insights to improve deal curation strategy
Basic Qualifications:
- 5+ years of digital advertising and client facing roles with a focus on data analysis experience
- Experience with annual brand and media planning; deep understanding of ad tech and programmatic advertising, industry trends, emerging technologies, and changes in the programmatic landscape.
- Experience analysing data and best practices to assess performance drivers