As the Marketing Executive role is key to the delivery of our business objectives and will support the team to engage with our customers via targeted mail campaigns, social media, CRM management with the purpose of generating referrals into the business and build our customer database with new contacts. Your customers will be internal and external stakeholders.
Key to this role is ownership and management of the company's CRM system, content and generating new leads for the business. This is a newly created role, and you will have the scope to develop your skills in marketing the complex healthcare sector and be a crucial part of the team.
Main Duties
- Website - work with web design agency to build a new website. This will require great project management skills, a creative flair and due diligence to create a great product to help sell our services. You will need to liaise with all internal and external stakeholders to make this happen. We would hope that you can contribute to the content and help set the tone for what our new website should incorporate.
- Social media - Create a social media strategy that suits the business needs to create meaningful relationships with our customers. Create messages and posts consistently that are relevant and promote the business
- CRM database - Migrate existing customers onto a new database that the business will be owning (potential Microsoft dynamics). Strong ownership and management of updating and researching customers to build up our network nationally, focusing on areas where there are gaps in the business demand. This will be a key part of the role and is integral to bringing in new business and referrals.
- Mailers - you will need to create content for our mailers and send out content, at the right time, working up a schedule to support the Sales plans and deliverables in the team. Take full ownership of reporting of leads and feeding back to the team to follow through.
- Marketing Strategy: Work closely with the Head of Business Development to create a Sales & Marketing plan for all business-as-usual activity.
- Company literature: review all company literature and revise the content and update where appropriate, working with all internal stakeholders for input into the copy and liaising with our design agency through to finalisation of the literature.
- Case Studies: Work with our services to design and write copy for case studies
Skills and Knowledge
- Strong marketing experience
- Good content writing skills
- Knowledge of websites and SEO
- CRM database management
- Social Media management experience
- Good written verbal and communication skills
- The ability to build rapport with both internal and external stakeholders.
- Good organisational skills
- Time management and planning skills are essential.
- You will need to manage your own time well.
Rewards and Benefits
- £28-32K
- 20 days holiday including 8 bank holidays
- Pension
- Free refreshments
- Retail discounts at various entertainment, restaurants, travel establishments
- Incentive competitions
- And more!