Robert Half are delighted to be partnering with Swagelok Central UK, in supporting with the hire of a Marketing & Communications Manager to join the business. This is a permanent office-based role, at their site in North Bristol.
The Company
Since its inception Swagelok has partnered with its customers to understand their specific needs, and through an in-depth industry knowledge and technical engineering expertise, provide bespoke fluid & gas system solutions. With product manufacturing predominantly in the US and with a global client base Swagelok pride themselves on providing a consistently high quality, specialist, and professional service to those they work with. The Central UK Sales and Service Centre has fabrication facilities at their site in Bristol and a newly acquired site in Manchester, covering most of England and all of Wales. With a team of specialist engineers, they have the resources and expertise to advise and assess fluid systems, working consultatively with their customers, offering the opportunity for product development and training, enabling businesses to achieve their operational goals.
The Role
As the Marketing & Communications Manager, you will take ownership of Swagelok Central UK's marketing and communications strategy. Reporting directly to senior leadership, you will lead a small but talented team to develop and implement targeted B2B marketing campaigns, aligned with sales objectives. Your role will be instrumental in shaping their brand messaging, both externally and internally, while ensuring that they communicate effectively with our technical audience.
This is an exciting position for a driven Marketing professional, to aid business growth through successful marketing activities.
Key Responsibilities:
- Develop and execute the UK marketing strategy, ensuring alignment with overall business goals and sales objectives.
- Manage and mentor a small marketing team, providing leadership and direction on day-to-day activities.
- Collaborate closely with the sales team to ensure marketing initiatives are aligned with commercial priorities, driving lead generation and sales enablement.
- Create and manage technical product marketing campaigns, working with stakeholders to craft messages that resonate with engineering and manufacturing customers.
- Oversee internal communications to ensure consistency and engagement across departments.
- Manage external communications, including PR, content creation, digital marketing, and social media, to enhance brand visibility.
- Measure the effectiveness of marketing campaigns, using data-driven insights to continuously improve strategies.
Key Requirements:
- Proven experience as a Marketing Manager, ideally within a B2B engineering, manufacturing, or technical environment.
- Strong understanding of marketing to a technical audience, with the ability to translate complex product information into compelling messaging.
- Experience working closely with sales teams to align marketing strategies with commercial objectives.
- Strong leadership skills, with the ability to motivate and manage a small team.
- Excellent communication skills, both written and verbal, with experience in internal and external communications.
- A results-driven approach, with the ability to analyse marketing data and adjust strategies accordingly.
- Proficiency in digital marketing, CRM (ideally HubSpot), and marketing automation tools. Experience of SAP, Power BI, DocuWare, email campaign software, Hootsuite, and Google Analytics would be desirable.
What's On Offer
- Up to £60K DOE
- 26 days annual leave + bank holidays
- Parking on site
- International travel opportunities
Please note that any third-party applications will be redirected to Robert Half as per the exclusivity agreement.
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